Brand Tone

Creative, Playful, and Passionate

Brand Values

• •Artisanal Craftsmanship
• •Creativity and Self-Expression
• •Community and Connection
• •Joy and Positivity

Best Practices

• •Lead with Passion: Always frame your copy around the love for the craft. Use words like "handmade," "crafted," "designed," and "studio" to reinforce the brand's artisanal nature.
• •Embrace "Cute" and "Playful" Language: Incorporate whimsical and charming descriptions. Use words like "tiny," "magical," "sparkling," and "adorable," and don't shy away from friendly emojis (✨, ❤️, 😊) to match the "kawaii" aesthetic.
• •Tell Your Story: Regularly mention that the brand is a "husband and wife team" and share behind-the-scenes content. This personal narrative builds authenticity and trust.
• •Focus on the Feeling, Not Just the Product: Connect products to emotions. Instead of saying "buy this keychain," say "add a little joy to your backpack." The core message is about self-expression and happiness.
• •Foster Community: Actively use a friendly and approachable tone when responding to comments and emails. Referring to your audience as "cutie customers" and asking for their creative input makes them feel like part of the brand's journey.

Social Perception

The brand is perceived as a small, artist-driven business with unique and high-quality products. Reviews on their Etsy shop are consistently positive, with customers praising the product's appearance, fast shipping, and the seller's friendly communication. The brand's direct engagement with customers and the story of its founders contribute to a trustworthy and authentic image. The use of their email, cutiecustomer@gmail.com, for returns and inquiries suggests a commitment to customer satisfaction and a personalized service experience.

Copy Examples

• •Say hello to our new articulated skeleton shark! 🦈✨ Each one is 3D-printed with a shimmering rainbow finish, making it the perfect fidget friend. Designed and made with love in our studio. Let this little guy swim across your desk and bring a splash of fun to your day! #3Dprinting #FidgetToy #Artisan #ThinkCutie
• •From our small art studio to your home! ❤️ We're a husband and wife team pouring our passion for miniatures and "kawaii" culture into every piece we create. Whether it's a tiny handmade pastry or a quirky 3D-printed keychain, our goal is simple: to make you smile. Discover a world of charm at Thinkcutie.com!
• •Watch the magic happen! ✨ Mixing handmade polymer clay details with our latest 3D designs. This new mixed media set is getting ready for its debut. What should we create next? Let us know! #polymerclay #3dprinting #miniatures #artistsoftiktok #smallbusiness
• •Let Your Inner Character Shine. At Thinkcutie.com, we create more than just art; we create tiny pieces of joy. Explore our world of handmade miniatures and unique 3D designs, and find what makes you smile today.
• •Get ready for the holidays with a touch of handmade charm! 🎄 Our new collection of Christmas ornaments and miniatures is here. Each piece is crafted by us to bring a unique and heartwarming feel to your celebrations. Shop now for a one-of-a-kind gift!