Brand Tone

approachable, modern, and culturally respectful

Brand Values

• •Modernizing Tradition
• •Quality and Comfort
• •Versatility
• •Accessibility

Best Practices

• •Always Circle Back to Redefining Traditions: This is a strong, central theme. Every piece of copy, from product descriptions to social media posts, should in some way reflect this idea of making the traditional modern and relevant.
• •Emphasize Style and Versatility: Focus on how customers can incorporate the pieces into their existing wardrobe. Use phrases like "pairs perfectly with," "dress it up or down," and "from work to weekend" to highlight the clothing's adaptability.
• •Use Approachable and Inclusive Language: The tone should be friendly and welcoming. Avoid jargon or overly technical terms related to the batik process unless you are specifically educating the audience. The goal is to make everyone feel like they can be a part of this tradition.
• •Tell the Story of the Craft (in moderation): Briefly touch upon the artistry and heritage of batik to add value and depth to the product. This can be as simple as a short sentence about the meaning of a particular motif or the history of the craft. This educates the consumer and elevates the brand beyond just fashion.
• •Let Customer Voices Shine: Incorporate snippets of positive customer reviews into your marketing copy. Phrases like "our customers rave about the comfort" or "loved for its modern fit" can add authenticity and build trust.

Social Perception

The public perception of Think Batik is positive. They are seen as a stylish and reliable source for modern batik wear in Singapore. Customers appreciate the blend of traditional aesthetics with contemporary fashion, allowing them to express cultural pride in a modern way. The brand is perceived as a successful example of how to keep cultural heritage alive and relevant for younger generations.

Copy Examples

• •Wear Your Story. Modern Batik for Everyday Style. At Think Batik, we believe tradition is not meant to be static. It's a living, breathing story that evolves with you. Discover our collection of contemporary batik, designed for comfort, style, and seamless integration into your modern wardrobe. Redefine your tradition with us.
• •The Art of Batik, Reimagined. Experience the timeless beauty of batik in a fresh, new light. Our pieces blend the intricate art of traditional wax-resist dyeing with modern silhouettes, creating versatile apparel for every occasion. From the office to a weekend brunch, make a statement that is uniquely you. Shop the collection.
• •Comfortable, Versatile, and Steeped in Heritage. Why choose between comfort and culture? Our batik wear is crafted from high-quality fabrics for a soft feel and a perfect fit. We've designed each piece to be as versatile as you are, so you can carry a piece of heritage with you, wherever you go. Explore our new arrivals.
• •For the Little Ones, a Touch of Tradition. Introduce your children to the beauty of batik with our adorable and comfortable kids' collection. Perfect for festive occasions or everyday play, our outfits are designed to be both durable and stylish. Dress them in tradition, made for today.
• •Think Batik: More Than Just Clothing, It's a Conversation. Each piece in our collection tells a story of heritage and craftsmanship, redefined for the modern world. When you wear Think Batik, you're not just wearing a pattern; you're celebrating a rich cultural legacy. Join the movement. #ThinkBatik