Brand Tone

Personal & Warm, Enthusiastic & Passionate, Curated & Unique, Story-Oriented, Slightly Whimsical & Charming, Inspiring

Brand Values

• •Uniqueness: Offering "new and old treasures" that are not mass-produced.
• •Personal Touch & Curation: Items are "handpicked with ❤️," emphasizing care in selection.
• •Quality: The term "interior jewel" implies a standard of quality.
• •Storytelling: Believing that objects have a past and can bring new narratives to a home.
• •Sustainability: Valuing "old treasures" and giving things a new life.
• •Creating Atmosphere: Helping customers build a "good atmosphere" in their homes.
• •Local Connection: Proudly identifying as "the interior jewel at Sagene."

Best Practices

• •Always Tell a Story (or hint at one): Even for new items, evoke a sense of where it could fit into someone's life story, its design inspiration, or the feeling it creates. The brand name is a constant reminder.
• •Use Warm, Personal, and Inclusive Language: Address the audience directly and make them feel like part of a community that appreciates unique, heartfelt items. Use words like "your," "we," "us," and "together."
• •Emphasize the "Handpicked" and "Curated" Aspect: Remind customers that items are specially selected, not just stocked. This reinforces the values of uniqueness and quality.
• •Balance "New" and "Old": Consistently weave in the narrative of offering both contemporary design pieces and vintage/antique treasures, highlighting the charm of both.
• •Incorporate a Local Flavour (Sagene): Continue to mention the physical store's location and its identity as the "interior jewel of Sagene" to ground the brand and connect with the local community, even when addressing a broader online audience.

Social Perception

Customers probably value the unique selection that blends new designs with vintage finds. The physical store in Sagene likely benefits from a local community that appreciates specialized retail and a personal shopping experience. The brand is perceived as a place to find distinctive items that add personality to a home, beyond mainstream offerings. The friendly and personal interaction on social media likely fosters a loyal customer base.

Copy Examples

• •Instagram Post (Showcasing a vintage teacup): Spilled secrets and whispered stories. This little teacup has seen decades of conversations. Imagine the tales it could tell! Now, it’s waiting to be part of yours. ✨ Pop by our Sagene store or find it online – it’s more than a cup, it’s a story waiting to unfold. #ThingsWithAStory #VintageFinds #SageneSkatter #HomeWithAStory #UniqueDecor
• •Facebook Ad (Promoting new designer vases): Fresh from the potter's wheel and already whispering tales of modern elegance. Our new collection of artisan vases brings a touch of Scandinavian design故事 (story) to your favourite blooms. Each one unique, handpicked with love for your home. See the collection at twas.no – your home’s next chapter starts here. #TWASOslo #NewArrivals #InteriorJewel #ScandinavianDesign #Sagene
• •Website Product Description (For an antique wooden chest): Journeyed through time, this old wooden chest carries more than just its beautiful patina. It holds echoes of the past, ready to become a cherished heirloom in your present. Perfect as a statement piece or for tucking away your own treasures. What story will it tell in your home? Dimensions: WxDxH. Material: Aged Pine. #OldTreasures #ThingsWithAStory #SustainableLiving #UniqueFurniture
• •Email Newsletter Snippet (Highlighting the shop experience): Hello, story seekers! ✨ This week at Things With A Story, we're not just unpacking boxes of newly arrived treasures (both old and new!), we're uncovering the narratives they bring. Come feel the history, admire the craftsmanship, and let us help you find that perfect piece that speaks to *you*. Our little jewel box in Sagene is brimming with inspiration. See you soon! #YourHomeStory #SageneShopping #PersonalTouch
• •Instagram Story (Quick showcase of small decorative items): Tiny treasures, big stories! ✨ [Video montage of small items]. Each one handpicked to add a little sparkle and a lot of personality to your space. Swipe up to shop these little storytellers or visit us in Sagene! ❤️ #SmallJoys #DecorDetails #ThingsWithAStory #ShopLocalOslo