Tono de Marca

caring, practical, relatable, gentle, reassuring, friendly, and empathetic

Valores de Marca

• •Pet Well-being
• •Practicality and Convenience
• •Thoughtful Design
• •Empathy and Relatability

Mejores Prácticas

• •Speak from a Shared Perspective: Use inclusive language like "we" and "our" to refer to the collective experience of pet owners. This builds a sense of community and trust.
• •Emphasize Gentleness and Safety: Consistently use words like "gentle," "soft," "safe," "caring," and "thoughtful" to reinforce the brand's commitment to pet well-being.
• •Focus on the 'Why,' Not Just the 'What': Instead of only listing product features, tell the story behind them. Explain why a product was created (e.g., to avoid the stress of a bath), as this resonates emotionally with consumers.
• •Maintain a Reassuring and Simple Tone: Keep the language clear, straightforward, and comforting. Avoid overly scientific or complex jargon that could alienate or confuse the audience.
• •Highlight the Sensory Experience: Mentioning details like the "hints of lavender" creates a more vivid and appealing picture of the product. Engaging the senses can make the brand more memorable and desirable.

Percepción Social

Currently neutral to non-existent; a new brand with no significant online presence or public reputation yet. It is essentially a blank slate in consumers' minds, and its generic name presents a challenge for discovery and recall.

Ejemplos de Copy

• •Walks in the park shouldn't end with a struggle at the sink. Our Gentle No-Rinse Paw Cleanser keeps the adventure going, even after you get home. Just a little foam, a gentle scrub, and you're both ready to relax. Clean paws, happy pet, simple as that.
• •Thoughtful care for your best friend. Practical solutions for you.
• •Because we know that life with pets can get a little messy, we created a way to clean up without the hassle. Our cleanser is for those moments when you need a quick, gentle, and effective solution that both you and your pet will appreciate.
• •Hi [Customer Name], thank you for your first order from things to come. We started this brand because, as pet owners ourselves, we believe that the best products are the ones that make life a little easier and a lot more enjoyable for you and your furry family. We can't wait for you to try it.
• •(Scene: A pair of muddy paws on a clean floor) We've all been there. (Scene shifts to show the easy application of the paw cleanser) But what if clean-up was this simple? (Scene ends with the pet and owner happily cuddling) More cuddles, less cleaning. things to come.