Brand Tone

Friendly and Approachable, Creative and Passionate, Customer-Centric and Helpful, Informal (especially on TikTok), Celebratory

Brand Values

• •Creativity and Personalization
• •Quality Craftsmanship
• •Customer Satisfaction
• •Versatility
• •Small Business / Community Focus

Best Practices

• •Always Prioritize "Your Vision, Our Creation": Ensure copy reflects that the customer's idea is central and the brand is the enabler of that vision. Use collaborative language.
• •Maintain a Friendly & Approachable Voice: Use contractions (you're, it's), exclamation points where appropriate (but don't overdo it), and address the audience directly (you, your). Ask questions to encourage engagement.
• •Highlight Creativity and Quality: Use descriptive words that evoke uniqueness, craftsmanship, and the special nature of personalized items. Showcase the process or the care taken.
• •Be Clear and Helpful: Provide clear calls to action. If explaining a product or service, do so in an easy-to-understand manner, reinforcing the brand as a knowledgeable partner.
• •Adapt Slightly by Platform, but Keep Core Values: While TikTok copy can be more informal and trend-focused than a website's "About Us" page, the underlying values of creativity, customer focus, and quality should still be implicitly present. Ensure hashtags and mentions are used effectively for each platform. Ensure consistency in key brand messaging points like location to avoid confusion.

Social Perception

Positive Customer Experiences, Go-To for Custom Gifts, Engaging and Modern, Potentially Confusing Geographically, Inclusive/Diverse Appeal

Copy Examples

• •Got an idea? Let's make it real! From custom tees to unique tumblers, Things And Stuff Custom turns your vision into cherished creations. Quality you can feel, designs you'll love. ✨ #YourVisionOurCreation #CustomMade
• •Wear your story! 👕 Whether it's a witty quote, a beloved photo, or a design straight from your imagination, we'll print it with passion. Perfect for gifts, groups, or just because! Slide into our DMs to start your custom t-shirt. #ThingsAndStuffCustom #PersonalizedTees
• •Make Mom's day truly unique! 💖 Create a one-of-a-kind gift that speaks from the heart. Custom mugs, heartfelt hoodies, personalized pillows – let's craft something as special as she is. Order by [Date] for Mother's Day! #CustomGiftsForMom #ThingsAndStuff
• •What awesome thing are you celebrating next? 🥳 A birthday, an anniversary, or just a Tuesday? We love bringing your celebration ideas to life! Share your upcoming special moments below! 👇 #CelebrateWithCustom #PersonalizedJoy
• •Level up your brand look! 🚀 Custom apparel, branded merch, and unique promotional items that make your business unforgettable. Small batch or big order, we're here to help your brand shine. Let's create something amazing together! #BusinessBranding #CustomMerch