Tono de Marca

Whimsical, Charming, and Friendly

Valores de Marca

• •Curation and Uniqueness
• •Celebration of Small Joys
• •Quality and Aesthetics
• •Personal Connection

Mejores Prácticas

• •Use Emotive and Positive Language: Consistently use words like "lovely," "charming," "beautiful," "joy," and "special" to reinforce the brand's core tone. Avoid overly corporate or generic language.
• •Tell a Story: Frame products not just as items, but as part of a larger story. Who is it for? What moment does it celebrate? This adds emotional value and aligns with the brand's personal feel.
• •Maintain Visual Consistency: Ensure all photography and graphic design across the website, social media, and emails share the same bright, clean, and whimsical aesthetic. This is crucial for a visually driven brand.
• •Engage Personally: When responding to comments or messages, use a friendly and personal tone. Address customers by name and express genuine appreciation to foster a sense of community.
• •Focus on the "Why": The copy should always connect back to the brand's core values—celebrating small joys and the beauty of well-crafted things. Every piece of content should answer why a product isn't just a "thing," but a "lovely thing."

Percepción Social

go-to source for charming and high-quality gifts

Ejemplos de Copy

• •Add a little sparkle to your day ✨. Our new collection of delicate necklaces has just arrived, each one waiting to tell its own story. Perfect for you, or as a lovely surprise for someone special. Tap to shop!
• •Hello, sunshine! ☀️ Summer days call for bright accessories and joyful moments. From whimsical tote bags to charming picnic essentials, find your piece of happiness in our summer collection. Explore now at lovely-things.gr!
• •Discover Lovely Things. A curated world of charming gifts, unique stationery, and beautiful accessories designed to make you smile. Find your new favorite today.
• •A little box of lovely, just for you...
• •For your thoughts, dreams, and brilliant ideas. This beautifully crafted notebook is the perfect companion for capturing inspiration wherever you go. With a soft-touch cover and smooth, high-quality pages, it makes writing a simple joy.