Brand Tone

Creative, Friendly, and Inspiring

Brand Values

• •Personalization & Individuality
• •Creativity
• •Quality (implied)
• •Gift-Giving & Connection
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Creative, Friendly, Inspiring) with specific examples of words to use and avoid. This ensures anyone writing copy understands the desired voice.
• •Focus on "You" and "Your": Address the customer directly to make the copy feel personal and engaging, reinforcing the value of personalization. (e.g., "Your design," "Create your perfect gift").
• •Highlight the Creative Process & Outcome: Emphasize the fun and ease of customization and the joy of owning or gifting something truly unique. Use words like "imagine," "create," "design," "express," "unique," "special."
• •Maintain Positivity and Enthusiasm: Use upbeat language, exclamation points (sparingly and appropriately), and words that evoke positive emotions associated with creativity and gift-giving.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email marketing, and any customer service interactions is uniform. This builds brand recognition and trust.

Social Perception

Currently, the social perception is largely being shaped by the brand's own outbound messaging due to its relatively new presence. The initial perception among those interacting with their social media seems to be curiosity and interest in the product offerings. There isn't enough independent data yet to form a comprehensive view of wider public or customer perception beyond initial interest.

Copy Examples

• •Headline for a social media ad: "Your Vision, Our Canvas. Create Custom Gear That’s Uniquely YOU! ✨ Shop buycustomthings.com."
• •Product description snippet: "Don't just wear a t-shirt, wear your story! Our easy-to-use design tool lets you add your favorite photos, quotes, or artwork to create a one-of-a-kind piece that speaks volumes. Get started today!"
• •Email subject line: "Psst... Your Next Favorite Custom Mug is Waiting to Be Designed!"
• •Instagram caption: "Making memories tangible! 📸 Turn your cherished moments into custom treasures. What will you create today? #CustomGifts #PersonalizedJoy #BuyCustomThings"
• •Website homepage banner text: "Unleash Your Inner Designer! From personalized phone cases to custom hoodies, bring your ideas to life at buycustomthings.com. Easy, Fun & Fabulously You!"