Brand Tone

Friendly, approachable, positive, trendy, and helpful.

Brand Values

• •Comfort and Improved Lifestyle
• •Quality
• •Affordability
• •Customer Value & Service
• •Approachability & Friendliness
• •Staying Current

Best Practices

• •Use 'You' and 'Your' frequently to address the customer directly.
• •Incorporate trendy and positive language such as 'awesome,' 'vibiest,' 'happy,' 'smile,' and 'cool'.
• •Highlight benefits of the products on the customer's life rather than listing product specifications.
• •Maintain a helpful and supportive communication reinforcing that the brand values the customer.
• •Aspirational, relatable and tied to the 'affordable' value proposition.

Social Perception

A brand that is accessible, helpful, and focused on providing a pleasant and easy shopping experience for everyday items and decor that add a bit of 'vibe'.

Copy Examples

• •Making Your Home Smile
• •Light up your life
• •Even if it's just to say hi, we are always here to help you
• •We are constantly adding new products to our collections so that we stay up to date on the current needs of our customers
• •Our mission overall is to bring value to the lives of our customers through the products that we sell