Brand Tone

Creative & Witty, Slightly Quirky/Playful, Minimalist & Direct, Confident & Assured, Design-Oriented

Brand Values

• •Creativity & Innovation
• •Purposeful Design
• •Accessibility
• •Resourcefulness/Anti-Waste (of ideas)
• •Freedom & Agility

Best Practices

• •Embrace "Why Not?": Channel the founding principle of creative exploration. Let copy be inventive, slightly unexpected, and confident in its uniqueness.
• •Balance Wit with Clarity: While being witty and creative, ensure the core message about the product's utility or aesthetic value is clear. Avoid jargon that makes the product inaccessible.
• •Keep it Concise and Punchy: Reflect the minimalist aesthetic and directness seen on the website. Get to the point, but do it with style. Think "IDENTIFY. MAKE. USE." but for sentences.
• •Highlight the "Story" or Origin: Briefly alluding to the "creative surplus" or the design-driven thought process can add depth and reinforce the brand's unique position.
• •Speak to an Appreciative Audience: Write as if addressing individuals who value design, creativity, and items that are a bit out of the ordinary, aligning with the idea of making things "accessible to the people" who appreciate such qualities.

Social Perception

For those aware of it (likely a niche audience, perhaps within design circles or those familiar with Madwell): It might be perceived as an interesting, design-driven offshoot of a creative agency, offering unique or limited-edition items. For the general public: There is likely very low to no awareness of the THINGMADE brand. The common name makes it difficult to distinguish in general searches. Lack of social media engagement means there's no visible community or public conversation around the brand, further limiting insight into social perception.

Copy Examples

• •Product Launch (e.g., a unique desk accessory): Another bright idea that refused to stay on the drawing board. Meet the [Product Name] – because your desk deserves a spark of 'why not?'. Function, meet delightful form. Grab yours before it becomes another brilliant-idea-we-once-had.
• •General Brand Ad: THINGMADE: Where Madwell's 'what-ifs' become 'here-tis.' We take creative surplus, add a dash of utilitarian chic, and make things you'll actually want to use. Explore the uncommon.
• •Collection Feature (e.g., Susan Kare collaboration): Icons creating icons. Our collaboration with Susan Kare brings legendary design to everyday things. Own a piece of thoughtfully made history. Limited run, lasting impression.
• •About Us Snippet (for social or web): We're THINGMADE. Born from a creative agency's best ideas that couldn't be contained. We believe everything is nothing until it's made. So, we make things. Cool things. Useful things. Things with a story.
• •Email Subject Line for New Arrivals: Freshly Made: Your Next Favorite Thing is Here.