Brand Tone

Friendly, Playful, and Trustworthy

Brand Values

• •Family-Centric
• •Sparking Imagination and Fun
• •Quality and Practicality
• •Customer Satisfaction
• •Value for Money

Best Practices

• •Lead with Fun, Support with Function: Start your copy with the exciting, imaginative aspect of the product (e.g., "Blast off with our new rocket ship lunch bag!"). Then, follow up with the practical features and reassurances that parents look for (e.g., "It's fully insulated, BPA-free, and easy to wipe clean.")
• •Use an "Us to You" Voice: Write as if you're a fellow parent sharing a great find. Use words like "we," "our," and "your family." This reinforces the family-run, trustworthy brand value.
• •Incorporate Playful Language: Use vibrant, descriptive, and active words. Instead of "blue bag," try "ocean blue." Instead of "it holds things," try "it's perfect for carrying treasures and snacks." Words like "magical," "adventure," "explore," and "discover" align perfectly with the brand.
• •Engage with Questions: On social media, encourage interaction by asking questions that are easy and fun to answer. For example, "Which design would your little one choose? 🦖 or 🦄? Let us know below!"
• •Always Prioritize Trust and Safety: In product descriptions and relevant content, consistently mention key safety and quality features (e.g., "BPA-free," "Phthalate-free," "durable zippers," "padded for comfort"). This language directly addresses parental concerns and solidifies the brand's perception as a reliable choice.

Social Perception

Reliable Retailer, High-Quality Products for Kids, Excellent Customer Service, Successful Small Business Story

Copy Examples

• •✨ Ready for Adventure! ✨ Our new Dinosaur Roar backpacks have just stomped in! 🦖 With padded straps for comfort and plenty of room for snacks and treasures, it's the perfect sidekick for your little explorer's biggest adventures. Tap to shop and let the fun begin! #Thingimijigs #KidsBackpack #DinoAdventure #BackToSchoolFun
• •The back-to-school countdown is on! ⏰ Get them ready for the classroom with our amazing deals. From lunch bags that keep food fresh to stationery that sparks creativity, we've got everything they need to start the year with a smile. Shop now and save up to 30% - because getting ready should be fun, not a fuss! #BackToSchool #UKParents #SchoolSupplies #Thingimijigs
• •Make lunchtime magical! 🦄 Our insulated Unicorn Lunch Bag is designed to keep their sandwiches, fruit, and treats perfectly fresh. The easy-to-clean, BPA-free lining means you can feel good about what you pack, and the enchanting design means they'll be excited to open it up! Practical, durable, and oh-so-cute.
• •Hydration station! 💧 Leak-proof? ✅ Easy for little hands? ✅ Super fun designs? ✅✅✅ Pack the perfect bottle for non-stop play! #KidsWaterBottle #ParentingHacks #Thingimijigs #StayHydrated
• •Psst... Something Fun is Landing Tomorrow! (+ A Little Treat For You!)