Brand Tone

Professional, inspiring, and helpful.

Brand Values

• •Quality
• •Artistry & Aesthetics
• •Community & Empowerment
• •Authenticity

Best Practices

• •Lead with Visuals, Support with Words: Your imagery is the hero. Your copy should complement and enhance the visuals, not overshadow them. Use descriptive, evocative language that reflects the mood of the photos.
• •Educate and Inspire: Frame your content around providing value. Share tips, tricks, and behind-the-scenes insights. This builds trust and positions you as an expert, not just a seller.
• •Maintain a Professional, yet Approachable Voice: Avoid overly casual slang, but don't be robotic. Use clear, concise language. Addressing your audience directly ("your photos," "your vision") makes the conversation more personal.
• •Emphasize Quality and Transformation: Consistently use words that denote quality, professionalism, and the transformative power of your presets (e.g., "elevate," "master," "unleash," "transform," "professional-grade").
• •Use Hashtags Strategically: Engage with relevant photography communities through your hashtags. Use a mix of broad terms (#Photography) and more niche, targeted tags (#LightroomMasters, #WeddingPreset) to reach your ideal audience. Include your branded hashtag (#ThigerDesign) in every post to build brand recognition.

Social Perception

Thiger Design is perceived as a high-quality, professional resource for photographers. The focus on stunning visuals and a consistent aesthetic positions the brand as aspirational for amateur and professional photographers alike. The community sees the value in presets as a way to learn and achieve a desired look more efficiently.

Copy Examples

• •Unleash the full potential of your sunset photos. Our new 'Golden Hour' preset pack is meticulously crafted to enhance the warm, magical light of dusk. Swipe to see the one-click transformation. #ThigerDesign #LightroomPresets #PhotoEditing #GoldenHour
• •Elevate Your Photography. For a limited time, get 25% off all our professional Lightroom presets. Spend less time editing and more time creating. Your masterpiece is just a click away.
• •What are you shooting this weekend? [Poll: Portraits / Landscapes]. Whatever your focus, our presets are designed to bring your vision to life. #PhotographyTips #ThigerDesign
• •Tired of spending hours editing? Achieve the professional look you've always wanted, instantly. Thiger Design presets are your shortcut to stunning images. Download a free sample and see the difference.
• •Subject: A Tip for Bolder Landscape Photos. Hey [Name], we've noticed your interest in landscape photography. A common challenge is making the colors pop without looking unnatural. Our 'Vivid Earth' collection is engineered to do just that. Here's a quick tutorial on how to use them effectively...