Brand Tone

Elegant & Sophisticated, Aspirational & Evocative, Empowering & Personal, Artistic & Passionate, Playful & Vibrant

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Elegance & Timelessness (with a modern twist)
• •Passion & Artistry
• •Joy & Empowerment

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., sophisticated, empowering, artistic, evocative), and language style (e.g., use of French phrases, storytelling elements). Share this with anyone creating content.
• •Embrace Storytelling: Weave the brand's origin, the founder's passion, and the inspiration behind collections into website copy, social media posts, and product descriptions. This reinforces values like artistry and passion.
• •Maintain Visual Consistency: Ensure that the visual elements (photography, videography, graphics) across all platforms align with the elegant, artistic, and aspirational tone of the brand. The copy should complement these visuals.
• •Adapt to Platforms, but Retain Core Identity: While TikTok calls for more dynamic and informal content than a website's "Our Story" page, the core essence of elegance, empowerment, and artistry should still subtly shine through. Avoid slang or tones that feel off-brand.
• •Engage Authentically: When responding to comments or messages, use the established brand voice. Be gracious, personal (where appropriate, reflecting the "talisman" idea), and maintain a professional yet warm demeanor. This reinforces the empowering and personal values.

Social Perception

Based on Instagram comments and general presentation, the brand is perceived as offering beautiful, high-quality, and unique statement jewelry. The Parisian association likely adds to a perception of chicness and desirability. The use of a personal Facebook profile rather than a dedicated business page might lead to a more informal or less consistently branded perception on that specific platform for users seeking an official brand page. The audience appreciates the bold colors and distinctive designs. There's an aspirational quality; customers are likely drawn to the lifestyle and image the brand projects.

Copy Examples

• •Instagram Post (Showcasing a new collection piece): "Unveil your inner radiance. ✨ Our new [Collection Name] necklace, meticulously handcrafted in Paris with [Material details, e.g., shimmering Swarovski crystals and luminous freshwater pearls]. More than a jewel, it's your personal talisman. #ThierryATLAN #ParisianChic #HauteFantaisie #NewCollection #StatementJewelry"
• •Website Banner (Homepage): "Thierry ATLAN Paris: Where artistry meets adornment. Discover handcrafted bijoux that tell your unique story."
• •Product Description (for an earring): "Let the [Product Name] earrings whisper tales of Parisian nights and sun-drenched Riviera days. Bold, yet exquisitely feminine, each pair is a testament to artisanal skill, designed to make you feel undeniably *you*. Handcrafted with [Specific Stones/Materials]."
• •Email Newsletter Subject Line: "An Invitation to Shine: Explore the Latest from Thierry ATLAN"(Body snippet): "Dear [Customer Name], embrace the art of Parisian elegance. Our latest creations are here, each piece a lovingly crafted grigri designed to empower and enchant..."
• •TikTok Video Caption (short, punchy, with relevant trending audio): "Parisian glam, activated. ✨ #ThierryATLAN #JewelryAddict #OOTD #SparkleEveryDay #UniqueJewelry"