Brand Tone

Empathetic & Supportive, Informative & Confident, Community-Focused & Engaging, Positive & Hopeful, Direct & Results-Oriented

Brand Values

• •Natural & Organic
• •Efficacy & Results
• •Transparency
• •Customer-Centricity
• •Sustainability

Best Practices

• •Lead with Empathy: Always acknowledge the customer's struggle with hair loss. Frame the product as a supportive solution.
• •Show, Don't Just Tell: Prioritize visual proof – before-and-afters, user testimonials, and videos. Let the results speak for themselves and build confidence.
• •Educate & Empower: Briefly explain the science behind key ingredients in simple terms, empowering customers with knowledge about why the product works.
• •Foster Community: Encourage user-generated content, share customer stories (with permission), and create interactive content (Q&As, polls) to build a supportive environment.
• •Maintain Positivity and Hope: Focus on the positive outcomes of using the product – restored confidence, healthier hair, and feeling good – while being realistic that consistency is needed.

Social Perception

Effective Solution for Hair Loss, Trustworthy & Authentic, High Quality, Albeit Pricey, Community Support, Responsive Customer Service

Copy Examples

• •Headline: Struggling with thinning hair? You're not alone. Body: Rediscover your confidence with Thicc Organics. Our 100% natural, organic hair oil is formulated with clinically proven ingredients to nourish your scalp and promote visible hair growth. See the journey, share the results. #ThiccOrganicsJourney
• •Headline: Real Results. Real People. Real Thick Hair. Body: Tired of promises that fall flat? Thicc Hair Oil is powered by nature, backed by science. Eight organic ingredients work together to tackle everything from postpartum hair loss to alopecia. Swipe to see transformations! #ThiccAndThriving
• •Headline: From Our Founder's Fight to Your Follicles. Body: It started with a personal battle against hair loss. Now, Thicc Organics is helping thousands achieve the healthier, fuller hair they deserve. Our vegan, cruelty-free formula is made with love in California. What will your story be? #PoweredByPlants
• •Headline: The Secret's Out: Nature Knows Best for Hair Growth. Body: Unlock thicker, stronger hair with Thicc Organics. Featuring Rosemary Oil, Pumpkin Seed Oil, and Green Coffee Bean oil – all clinically studied DHT blockers and follicle stimulators. Gentle enough for all hair types, powerful enough to make a difference. #OrganicHairCare #DHTblocker
• •Headline: Join the Thicc Organics Family! Body: Your hair goals are within reach. Our community is buzzing with incredible growth stories, and we want to hear yours! Try Thicc Hair Oil and experience the supportive journey to amazing hair. Consistency is key! #HairGrowthCommunity #ThiccResults