Brand Tone

Formal, ambitious, reassuring, and benefit-driven

Brand Values

• •Accessibility/Inclusivity
• •Competitiveness/Value
• •Trust & Reliability
• •Innovation
• •Quality

Best Practices

• •Emphasize Trust and Security: Consistently include trust signals in copy, such as mentions of secure payment, guarantees, and customer support, as seen on their homepage.
• •Reflect Declared Values: Ensure the copy subtly echoes the values mentioned on the 'About Us' page, such as innovation, quality, and customer focus, even in product descriptions.
• •Highlight competitive prices and the availability of imported goods.
• •Focus on product benefits in descriptions and calls to action.
• •Maintain a formal and ambitious tone, especially when referencing the company's mission and vision.

Social Perception

To be perceived as a reliable and accessible intermediary for imported products, offering competitive prices and a secure shopping experience.

Copy Examples

• •Compra Segura (Secure Purchase)
• •Frete Grátis (Free Shipping)
• •Suporte Profissional (Professional Support)
• •Satisfação ou Reembolso (Satisfaction or Refund)
• •Nossa missão é proporcionarmos a maior inclusão comercial tecnológica atual, que permite cliente comprarem diretamente de grandes fornecedores mundiais... (Our mission is to provide the greatest current technological commercial inclusion, which allows customers to buy directly from large global suppliers...)