Brand Tone

Empowering, Expert & Credible, Minimalist & Effortless, Inclusive, Relatable & Authentic, Direct & Clear

Brand Values

• •Simplicity
• •Authenticity
• •Quality & Efficacy
• •Inclusivity
• •Empowerment
• •Ethical Practices

Best Practices

• •Emphasize Simplicity and Speed: Use words like 'effortless,' 'quick,' 'simple,' 'all-in-one,' '5-minute face.' Highlight the convenience.
• •Focus on Natural Enhancement: Use phrases like 'enhance your natural beauty,' 'real skin,' 'flawless finish,' 'no-makeup makeup look,' 'doesn't announce itself.' Avoid terms that suggest heavy coverage or altering features dramatically.
• •Maintain an Expert yet Approachable Voice: Leverage Nabila's authority but keep the language relatable and friendly. Speak directly to the 'real person.'
• •Champion Inclusivity: While initially focused on specific skin tones, ensure broader messaging welcomes all. Use visuals and testimonials that reflect diversity.
• •Incorporate the 'IAMZERO' Philosophy: This tagline can be a recurring motif, reinforcing the brand's identity and the idea of a minimalist, confident approach to beauty. It speaks to a lifestyle of embracing authenticity.

Social Perception

Generally viewed as an innovative brand offering a convenient, high-quality solution for a natural makeup look, especially for those with busy lifestyles or who prefer minimalist makeup. Credible due to Nabila's involvement. Aspirational yet Attainable, and appreciated for 'No-Makeup' Makeup.

Copy Examples

• •Headline: Real Beauty. Real Simple. Your 5-Minute Face Awaits. Body: Tired of complicated routines? Zero Makeup, by renowned artist Nabila, brings you the all-in-one Face Perfecting Palette. Enhance your natural radiance, effortlessly. #IAMZERO #MinimalistMakeup
• •Social Post (Image: Diverse group of smiling people with natural makeup): Caption: Zero Makeup: For every shade of beautiful. Our Face Perfecting Palette is designed for real people, real skin, real life. Spend less time on makeup, more time being you. ✨ #ZeroMakeup #MakeupForRealPeople #EffortlessBeauty
• •Product Description Snippet (for the Face Perfecting Palette): Masterfully curated by Nabila, this is all you need for a flawlessly natural look in under a minute. Conceal, blend, blush, and define with shades that enhance, never mask. It’s your beauty, simplified.
• •Email Subject Line: Simplify Your Shine: Discover Zero Makeup Body Snippet: Imagine a makeup routine that’s quick, effortless, and leaves you looking like the best version of yourself. That’s the Zero Makeup promise. Created by Nabila, our system celebrates your natural beauty.
• •Ad Copy (Short & Punchy for Video): (Visual: Quick, transformative application of the palette) Voiceover/Text: Less fuss. More you. Zero Makeup by Nabila. The only makeup you need for a fresh, natural look, every day. #SpeedBeauty #IAMZERO