Brand Tone

Friendly and Welcoming, Passionate and Enthusiastic, Trustworthy and Reliable, Customer-Focused, Proudly Yorkshire

Brand Values

• •Customer Satisfaction
• •Quality
• •Extensive Choice/Variety
• •Community
• •Family Heritage
• •Reliability and Trust

Best Practices

• •Always Be Welcoming and Approachable: Start communications with a friendly greeting. Use inclusive language. Imagine you're talking to a fellow puzzle enthusiast in your cosy shop.
• •Show Your Passion: Let your love for puzzles shine through. Use enthusiastic and descriptive language when talking about products and the joy of puzzling.
• •Emphasize Trust and Quality: Consistently mention the quality of products, reliable delivery, and customer satisfaction (backed by reviews where appropriate). Use phrases that build confidence.
• •Highlight Your Yorkshire Roots (Subtly and Proudly): Weave in mentions of your heritage and location where it feels natural. It adds character and a sense of place.
• •Focus on the Customer's Experience: Frame benefits around the customer – the joy, the challenge, the relaxation, the family time that puzzles bring. Make them feel like part of your puzzle community.

Social Perception

Highly Recommended, Go-To Source, Excellent Service, Vast Selection, Supportive of Local Business, A "Puzzle Paradise"

Copy Examples

• •Homepage Welcome: "Welcome, puzzle lovers! Dive into Yorkshire's finest collection of jigsaws – thousands of adventures waiting to be pieced together. Find your perfect puzzle today and join our family of happy puzzlers!"
• •New Arrivals Post (Social Media): "Fresh off the press! 🧩 Our latest arrivals are here to spark your curiosity and bring hours of joy. From stunning landscapes to quirky characters, discover your next challenge at The Yorkshire Jigsaw Store – your trusted home for quality puzzles."
• •About Us Snippet: "Nestled in the heart of Yorkshire, our family has been sharing the love of jigsaws for generations. We're passionate about bringing you the best puzzles from top brands, all wrapped up with friendly service and speedy delivery. It's more than just a store; it's a piece of our home, shared with you."
• •Email Newsletter Teaser: "Hello [Customer Name], ready for a cosy night in? Explore our handpicked selection of beautiful new puzzles, perfect for every skill level. Plus, get a sneak peek at our exclusive Yorkshire-themed jigsaws – a true local delight, delivered right to your door!"
• •Product Description (for a popular brand): "Experience the renowned quality of a [Brand Name] jigsaw! Known for their vibrant imagery and perfectly interlocking pieces, this puzzle promises a truly satisfying experience. Trust The Yorkshire Jigsaw Store to bring you the best, because every piece matters to us, and to you."