Brand Tone

Premium & Sophisticated, Knowledgeable & Passionate, Friendly & Engaging, Playful yet Mature, Conscious & Ethical

Brand Values

• •Quality & Excellence
• •Sustainability & Fairness
• •Customer Centricity & Personalization
• •Education & Appreciation
• •Memorable Experiences

Best Practices

• •Emphasize Quality and Craftsmanship: Always use language that reflects the premium nature of the products. Words like artisanal, fine, exquisite, curated, and hand-crafted can reinforce this.
• •Weave in the Story of Origin and Ethics: Consistently mention the sustainable sourcing, fair trade principles, and the journey from bean to bar. This appeals to the conscious consumer and adds depth to the brand.
• •Maintain an Educational yet Accessible Voice: Share knowledge about cocoa, flavor profiles, and the chocolate-making process in a way that is engaging and informative, not pretentious. Make the world of fine chocolate inviting.
• •Focus on the Experience and Emotion: Whether it's the joy of receiving a beautiful gift or the delight of a shared tasting, highlight the positive feelings and memorable moments Theyo creates.
• •Be Personable and Professional: Especially in B2B communications, combine a friendly, approachable style with clear, efficient, and reliable information. Testimonials show that clients appreciate a smooth and uncomplicated process.

Social Perception

High-Quality Gifting Solution, Expert in Chocolate Experiences, Ethical and Sustainable Choice, Reliable and Professional

Copy Examples

• •Beyond the Expected. Delight your clients and employees with Theyo's artisanal chocolate gifts – a memorable taste of quality and appreciation. Crafted with care, sourced with conscience.
• •Unwrap Team Spirit! 🍫✨ Transform your next corporate event with a Theyo chocolate tasting. Journey through exquisite flavors, discover the stories behind the beans, and share an experience that’s anything but ordinary. Book your delicious adventure today!
• •At Theyo, chocolate is more than a treat – it's a world to explore. Inspired by 'Theobroma Cacao,' the food of the gods, we're passionate about uncovering the true artistry of cocoa. We partner with artisans who share our commitment to exceptional quality and sustainable, fair practices, bringing you chocolate that’s as ethical as it is exquisite.
• •Discover the [Origin Name] Single-Origin Bar: A symphony of [flavor notes, e.g., 'rich berry and subtle spice'], this bar is a testament to its unique terroir. Sustainably grown and directly traded, each bite supports the dedicated farmers and protects biodiversity. Indulge consciously.
• •Elevate Your Corporate Gifting with Theyo's Premium Chocolates or The Sweetest Way to Say Thank You: Theyo Chocolate Experiences