Brand Tone

Empathetic, Caring, Supportive, Reassuring, Informative, Trustworthy, Positive, Uplifting, Feminine, and Gentle

Brand Values

• •Well-being & Comfort
• •Empathy & Understanding
• •Innovation & Science
• •Sustainability & Responsibility
• •Quality & Efficacy
• •Empowerment & Dignity

Best Practices

• •Lead with Empathy: Always frame content from the customer's viewpoint, acknowledging their potential physical and emotional state (e.g., post-surgery, health concerns). Use language that conveys genuine understanding, compassion, and validation.
• •Translate Features into Felt Benefits: While the scientific properties of the bamboo fabric are a key differentiator, consistently connect these features to the tangible emotional and physical benefits for the user: enhanced comfort, a greater sense of security, reduced irritation, and supported healing.
• •Employ Clear, Gentle, and Reassuring Language: Avoid overly clinical or technical jargon where simpler, softer terms can be used. Choose words that evoke comfort, care, trust, and gentleness. Maintain a hopeful and positive tone, even when addressing sensitive health matters.
• •Amplify Authenticity with Real Experiences: When appropriate and with explicit consent, incorporate genuine customer stories and testimonials that illustrate the brand's positive impact. Authentic voices build trust and reinforce the empathetic tone more powerfully than marketing assertions alone.
• •Establish and Utilize a Brand Voice Guide: Develop a comprehensive document that clearly defines the brand's tone of voice, key messages, preferred vocabulary (and terms to avoid), and provides illustrative examples of on-brand copy. This guide is crucial for ensuring consistency across all communication channels and for all content contributors. It should be a living document, reviewed and updated periodically.

Social Perception

Trusted Post-Surgery Solution, Exceptional Comfort Provider, Innovative and High-Quality, Genuinely Caring and Purpose-Driven, Credible and Award-Winning

Copy Examples

• •Headline: Feel Held, Heal Better. Body: Your recovery journey deserves the softest touch. Our bamboo bras are thoughtfully designed to provide gentle, secure support, offering a soothing embrace when you need it most. Experience the comfort that cares with THEYA Healthcare. Call to Action: Discover Soothing Support.
• •Headline: Healing, Woven into Every Fibre. Body: We blend science with a deep understanding of your needs. Our unique bamboo fabric is clinically recognized for its gentle, antibacterial, and breathable properties, helping to protect your skin and promote a smoother recovery. Because we believe in care that makes a real difference. Call to Action: Explore the Science of Softness.
• •Headline: Reclaim Your Comfort, Day by Day. Body: Navigating post-surgery life or managing sensitive skin comes with enough challenges. THEYA Healthcare offers beautifully crafted garments that feel like a gentle reassurance, allowing you to focus on your well-being with confidence and ease. Call to Action: Shop Our Comfort Collection.
• •Headline: The Gentle Answer for Your Skin's Needs. Body: When your skin needs extra kindness, trust the soothing touch of bamboo. Our OEKO-TEX® certified lingerie is hypoallergenic and free from irritants, designed to provide breathable comfort that calms, protects, and supports your skin's health. Call to Action: Find Your Gentle Solution.
• •Headline: Supporting You, Through Every Womanly Chapter. Body: From the tender days of post-surgery healing to the everyday comfort needed during menopause or maternity, THEYA Healthcare is designed with a woman’s evolving body in mind. Our science-backed bamboo wear offers empathetic support, empowering you to feel your best, always. Call to Action: Experience THEYA.