Brand Tone

Vibrant & Energetic, Friendly & Approachable, Fun & Playful, Confident & Empowering, Eclectic & Bohemian-Chic

Brand Values

• •Self-acceptance and Confidence
• •Community
• •Individuality & Authenticity
• •Joy & Positivity
• •Curated Quality & Affordability
• •Support for Local & Independent Designers
• •Ethical Considerations (emerging)

Best Practices

• •Embrace the "WYLD" Personality: Always inject energy, fun, and a touch of boldness into the language. Use exclamation points appropriately, vibrant adjectives, and a conversational style. Think "Fun Fierce & Fabulous" and "Live WYLD, Live Free" as guiding mantras.
• •Speak Directly to Your "WYLD Ones": Foster a sense of community by addressing your audience personally and inclusively. Use terms like "WYLD ones," "you," and "we" to create a connection.
• •Highlight Empowerment and Individuality: Craft messages that encourage customers to express themselves, feel confident in their own skin, and choose items that make *them* feel good, rather than just following trends.
• •Keep it Authentic and Relatable: Share real stories, feature diverse individuals (if applicable, beyond just models), and let the founder's genuine passion shine through. Avoid overly corporate or stiff language.
• •Be Visually Consistent with Your Words: Ensure the tone of the copy matches the visuals used. If the imagery is colorful, playful, and features real people, the copy should reflect that same energy and approachability. The copy for a vibrant, bohemian dress should feel different from a minimalist, stark product.

Social Perception

A Unique Boutique Experience, Go-to for Australian & Eclectic Fashion, Community-Focused & Founder-Driven, Positive and Uplifting, Supportive of Local and Conscious Brands

Copy Examples

• •Unleash your inner sunshine! ☀️ Life's too short for boring clothes. Find pieces that make you feel as vibrant as you are. #LiveWYLDLiveFree #TheWYLDShop #JooChiatGems #DressHappy
• •More than just a shop, it's a vibe! ✨ From Aussie chic to local love, discover curated treasures that tell your unique story. Step into your happy place at The WYLD Shop. #FunFierceFabulous #ShopWYLD #SupportLocalSG #LifestyleBoutique
• •Hey WYLD One! Your weekly dose of joy (and amazing new arrivals!) is here...
• •Serving looks & good times! 😉 Which WYLD style is totally you? Let us know! 👇 #WYLDStyle #OOTDInspo #SingaporeFashion #PlayfulFashion #BeYourself
• •BE BOLD. BE YOU. BE WYLD. Discover fashion and lifestyle pieces that celebrate your unique spirit. #TheWYLDShop #SelfExpression #ConfidenceIsKey