Brand Tone

Direct and No-BS, Intense and Hardcore, Motivational (Tough Love), Authentic and Real, Provocative and Edgy, Community-Oriented (for "The Few"), Humorous (Dark/Sarcastic)

Brand Values

• •Integrity and Authenticity
• •Hard Work and Relentless Effort
• •Real Results
• •No-Nonsense Approach
• •Quality
• •Rebellion/Anti-Establishment
• •Empowerment (through strength)

Best Practices

• •Embrace the "No-BS" Core: Ensure all copy is direct, avoids jargon where possible (unless it's common "gym talk"), and gets straight to the point. Authenticity is key; avoid exaggerated claims that can't be backed up by the brand's philosophy of hard work.
• •Use Strong, Evocative Language (Strategically): Incorporate intense, powerful, and sometimes provocative words that align with the "hardcore" and "edgy" aspects of the brand. However, ensure it serves a purpose and doesn't become gratuitous, which could alienate rather than attract the target "Few".
• •Channel Big Mike's Voice (Authentically): Since the brand is heavily tied to its founder, the copy should reflect his characteristic directness, confidence, and motivational (tough love) style. Watch his videos to internalize the cadence and common phrases.
• •Foster a Sense of Exclusivity and Community: Use language that speaks directly to "The Wycked Few," making them feel part of an in-group that understands the value of relentless effort and rejects mainstream fitness fluff.
• •Be Unapologetically Confident, Not Arrogant (Balancing Act): The brand is confident and challenges the status quo. The copy should reflect this, but it's important to balance this with the value of providing genuine guidance and quality products, rather than appearing dismissive or overly aggressive to potential customers who are genuinely seeking help.

Social Perception

Dedicated Following, Polarizing Figure, Credibility (among followers), Controversial, Community Appeal

Copy Examples

• •Tired of pre-workouts that are all hype and no horsepower? **Full F*cking Blown** isn't for the faint of heart. We packed this with everything you need for skin-tearing pumps, laser focus, and relentless energy—and none of the crash-and-burn bullshit. This is for The Wycked Few who demand more. You ready to get Wycked?
• •This isn't just a hoodie. It's a statement. The **'Parental Advisory' Wycked Classic** is for those who live by their own rules and train like they mean it. Comfort, quality, and a a middle finger to mediocrity. Join the Few.
• •Stop scrolling through bullshit 'social media science' and start building real strength. **Wycked Training** isn't about trends; it's about proven methods, hard work, and the results to back it up. If you're serious about transforming your physique and mindset, Big Mike Van Wyck will show you the way. No gimmicks, just Wycked results.
• •They call it obsession. We call it dedication. They look for shortcuts. We embrace the grind. The Wycked Few aren't made, they're forged. This is more than fitness, it's a lifestyle. #WyckedFew #NoBSFitness #EmbraceTheGrind
• •Influencers are showing you how to pose. We're showing you how to **DOMINATE**. Introducing the [Program Name] – forged from years of no-BS training and designed for one thing: serious fucking gains. If you're content with average, keep scrolling. If you're ready to get Wycked, the work starts now.