Brand Tone

Expert and Authoritative, Passionate and Enthusiastic, Premium and Sophisticated, Approchable and Community-Focused.

Brand Values

• •Quality and Craftsmanship
• •Trust and Transparency
• •Passion for Horology
• •Education
• •Customer Satisfaction

Best Practices

• •Maintain the Expert Voice: Use precise horological terminology correctly. This reinforces credibility with a knowledgeable audience that appreciates detail and expertise.
• •Lead with Education, Sell with Passion: Structure content to first inform and educate the audience (e.g., about materials, fitment, or watch history), then transition to how your products enhance that experience.
• •Use High-Quality Visuals with Aspirational Copy: Ensure all photography and videography is clean, professional, and reflects the premium nature of the products. The copy should complement these visuals by speaking to sophistication, craftsmanship, and lifestyle.
• •Foster Community with Inclusive Language: Continue using terms like "WristFam" and "Hey guys" to maintain an approachable, community-centric feel. Actively engage with comments and user-generated content to build a loyal following.
• •Be Consistent Across All Channels: While the format may change from YouTube to TikTok, the core brand tone expert, passionate, and premium should remain consistent to build a strong, recognizable brand identity.

Social Perception

The public perceives Thewristguy as a credible and influential voice in the watch community. The YouTube channel is seen as a go-to source for reliable reviews and has directly influenced purchasing decisions. The brand itself is viewed as a trustworthy provider of high-quality accessories that meet the standards of luxury watch owners. The transition from a respected content creator to a product-based brand appears to have been successful, leveraging the founder's established authority.

Copy Examples

• •Engineered for adventure, designed for style. Our FKM rubber straps offer unparalleled comfort and durability, whether you're at the office or 100 meters underwater. Elevate your timepiece today.
• •The perfect pairing. Our Italian leather strap in navy blue adds a touch of sophisticated contrast to the timeless steel of the Submariner. How do you style yours? #TheWristGuy #Rolex #WatchStrap
• •From a passion shared on YouTube to products crafted for the discerning collector. We are Thewristguy by enthusiasts, for enthusiasts. Discover accessories worthy of your watch.
• •In today's video, we do a deep dive on the new Tudor Black Bay. But a watch is only as good as the strap it's on. Find the perfect strap for your Tudor in our collection. #Tudor #WatchReview #TheWristGuy
• •Watch a classic get a modern upgrade! Swapping the bracelet for our new NATO strap on this Speedmaster. What do you think? Drop a comment! #WatchTok #OmegaSpeedmaster #WatchMod