Brand Tone

personal, passionate, and appreciative, warm and friendly, with a sense of gratitude and a shared journey

Brand Values

• •Passion for Craft
• •Quality and Artistry
• •Customer Joy and Connection
• •Generosity and Gratitude

Best Practices

• •Always connect the products back to the founder's personal passion, using "I" and "my" to maintain the personal, artisan-to-customer relationship.
• •Use descriptive words that convey the premium nature of the wreaths, such as "handcrafted," "high-quality materials," "artistry," and "unique design."
• •Maintain a warm, appreciative, and welcoming voice, speaking directly to the customer and making them feel part of the brand's journey.
• •Focus on the emotional impact the wreath evokes, selling the feeling of joy, elegance, holiday spirit, or a warm welcome.
• •Ensure every piece of content guides the audience to a desired next step, whether it's visiting the website, subscribing to a channel, or exploring a new collection.

Social Perception

a high-end, boutique creator of beautiful, well-made decorative wreaths; a source for premium products strongly associated with its founder, Suzanne Ashley, fostering trust and personal investment from a dedicated artist who takes pride in her work

Copy Examples

• •Welcome the season with a touch of handcrafted elegance. Each element of this Pink & Gold Christmas wreath is personally selected and placed with care, creating a unique piece of art for your door. Designed with passion in our studio, it’s more than a decoration—it’s the beginning of a holiday tradition. Bring home the quality and joy that only a handcrafted wreath can offer.
• •Your Home, More Beautiful. Discover handcrafted wreaths designed with passion and artistry. Welcome to The Wreath Place.
• •New Design Unveiled: The 'Autumn Harvest' Farmhouse Wreath | The Wreath Place
• •A Note of Thanks & A Peek at Our New Holiday Collection!
• •From my heart to your home. ❤️ I just finished this Classic Buffalo Plaid Christmas Wreath and couldn't wait to share it. There's nothing like the joy of creating something beautiful that will be part of someone's holiday memories. Thank you for letting me share my passion with you! See the full design on the website (link in bio). #TheWreathPlace #HandcraftedWreaths #HolidayDecor #ArtisanMade