Brand Tone

Provocative and Confrontational, Satirical/Humorous (to its target audience), Defiant and Unapologetic, Politically Charged (Right-Leaning/Conservative), Direct

Brand Values

• •Anti-Political Correctness
• •Free Speech (as defined by the brand)
• •American Patriotism (specific interpretation)
• •Provocation as a Tool
• •Individualism/Identity Politics (counter-narrative)

Best Practices

• •Know Your Niche Audience
• •Be Unapologetically Bold
• •Use Provocative Humor and Satire
• •Maintain Consistency Across Platforms
• •Focus on 'Us vs. Them' Narrative

Social Perception

Highly Polarized, Supporters view the brand as bold, truthful, humorous, and a necessary voice against 'cancel culture' and 'wokeness'. Critics perceive the brand as offensive, insensitive, racist, inflammatory, and promoting division.

Copy Examples

• •Tired of the woke mob? Wear your thoughts. Our new [Product Name] collection is here to speak your mind. #TruthHurts
• •Snowflakes melting? Good. Fuel up on Conservative Tears with our latest gear. It’s not just a statement, it’s a lifestyle. Shop now!
• •They call it controversial. We call it common sense. Stand your ground with The WP Store. Free shipping on orders over $75.
• •Trigger warning: This [Mug/Shirt] contains opinions the mainstream media doesn't want you to have. Get yours before it's 'canceled'!
• •Celebrate REAL American values. Our '1776 Uncanceled' line is a middle finger to the PC police. Stock is limited – grab yours!