Brand Tone

Humorous & Offbeat, Direct & Unapologetic, Slightly Shocking & Provocative, Informal & Conversational, Self-Aware & Candid

Brand Values

• •Unconventional Creativity & Originality
• •Humor & Irreverence
• •Authenticity & Transparency
• •Resourcefulness (in a peculiar way)
• •Challenging Norms

Best Practices

• •Embrace the Weird, Own the Offbeat: Don't shy away from the controversial or unusual aspects of the brand. Lean into the "bad taxidermy" angle with confidence and humor. Use descriptive, slightly shocking language where appropriate.
• •Inject Dark Humor & Irreverence: The humor is a key differentiator. Use puns (like "Ewe" in the name, though more related to the materials for this brand), sarcasm, and an understanding of the macabre. Ensure the humor lands with the target niche audience.
• •Be Direct & Unapologetically Honest: Speak plainly about the products, what they are, and how they're made (within ethical disclosure limits). Avoid overly corporate or euphemistic language. The brand's creator, Jack Devaney, has a very direct style.
• •Maintain an Informal, Conversational Voice: Write as if speaking to a friend who shares the same quirky sense of humor. Use contractions, colloquialisms (appropriate to the brand's origin/persona), and a generally relaxed style.
• •Foster a Sense of Niche Community: Acknowledge that the products aren't for everyone. Use language that makes those "in on the joke" feel part of an exclusive club that appreciates the brand's unique offerings. Phrases like "If you get it, you get it" or "For those with a particular taste" can work well.

Social Perception

Polarizing, Niche Appeal, Entertaining & Amusing, Controversial, Memorable & "Wacky"

Copy Examples

• •Product Ad (Rat Pencil Case): "School supplies feeling a bit too...alive? Our RatPencilCase™ is guaranteed to be the dead-center of attention. Sharpener included where the sun don't shine. Yeah, we went there. Get yours at worldaroundewe.com – it's weird, but you'll like it."
• •Social Media Post (New Creation): "Just cooked up this… thing. Not even sure what to call it, but it’s definitely 100% ethically sourced weirdness. Pretty sure it’ll make your Nan question your life choices. Perfect. See it (and other questionable decisions) on the website. #BadTaxidermy #WorldAroundEwe #SorryNotSorry"
• •Email Subject Line (Sale): "Our Prices are Dropping (Unlike Your Jaw When You See This Stuff)"
• •Website About Us Snippet: "We make bad taxidermy. Mainly from mice and rodents. Some call it art. Some call it weird. Some call the authorities. We just call it Tuesday. If you've got a twisted sense of humor and a strong stomach, you're in the right place."
• •TikTok Video Caption: "Yes, that IS a [animal part] on a [object]. Why? Because normal is boring. And frankly, we had a spare [animal part]. Link in bio if you dare. #Oddities #TaxidermyArt #CraftyAndCreepy #WorldAroundEwe"