Brand Tone

Passionate & Vision-Driven, Community-Engaged, Quality-Conscious, Indie & Creator-Focused, Enthusiastic & Darkly Creative

Brand Values

• •Originality & Strong Vision
• •Quality Craftsmanship
• •Community Collaboration
• •Inclusivity
• •European Perspective

Best Practices

• •Emphasize "Vision" and "Unique Perspective": Consistently use language that highlights their commitment to original ideas and a distinct "European twist," setting them apart from more mainstream or "by committee" designs.
• •Showcase Quality, Both in Content and Physical Product: Use descriptive language that conveys the high craftsmanship of their books and components. Mentioning "collector quality" or the tactile experience can reinforce this.
• •Foster Community Interaction: Write copy that invites engagement – ask questions, solicit feedback, and direct users to their Discord or other community platforms. Frame the audience as collaborators.
• •Be Authentically Indie and Passionate: Let the enthusiasm for their projects shine through. Use words that convey creativity, dedication, and the "indie spirit." Avoid overly corporate or generic marketing language.
• •Embrace the "Darkly Creative" Niche (when appropriate): For games like "Broken Tales" or others with darker themes, use evocative and intriguing language that appeals to fans of those genres, highlighting the unique narrative angles (e.g., "villains as protagonists," "twisted fairytales").

Social Perception

Respected Indie Publisher, High-Quality Products, Innovative Game Design, Community-Oriented, Confusion with "World Anvil" (software)

Copy Examples

• •Tired of heroes by committee? **Forge your legend with [Game Name]**, our latest TTRPG crafted with a singular, daring vision from the heart of Europe. We believe in games that challenge, intrigue, and look stunning on your shelf. Back us on Kickstarter and own a piece of uncompromising creativity.
• •Behold the shadows stirring in the familiar. Our artists are breathing twisted life into a new chapter of #BrokenTales. We pour our passion into every detail, from the lore to the linen finish of our books. What dark fairytale do you think this art belongs to? Let us know! #IndieRPG #TTRPG #DarkFantasy #EuropeanTwist
• •Your voice shapes our worlds. The World Anvil Publishing invites you to an exclusive playtest of our upcoming TTRPG, [Game Name], on our Discord server! We're a small indie team dedicated to unique, quality games, and your feedback is the anvil upon which we forge them. Spots are limited – join us and help build something extraordinary. [Link to Discord]
• •More than just rules. More than just stories. At The World Anvil Publishing, we believe in tactile experiences. Introducing our new line of custom dice sets, designed with the same passion and commitment to quality as our ENNIE-nominated games. Feel the weight of your choices. #TTRPGaccessories #IndieGameDev #QualityGaming
• •Discover Your Next Obsession. Explore the unique, vision-driven TTRPGs from The World Anvil Publishing. Award-nominated dark fairytales, post-apocalyptic sagas, and more – crafted with a European twist and a love for quality. Limited-time offers on select titles. Dare to play differently.