Brand Tone

Friendly, Caring, and Trustworthy, balancing fun on social media with informative and reassuring language on product platforms.

Brand Values

• •Health & Wellbeing
• •Quality & Transparency
• •Customer Trust
• •Passion for Dogs

Best Practices

• •Lead with Care: Always frame the message around the well-being and happiness of the dog. Use empathetic and caring language like "For your best friend" or "Show them you care." This reinforces the core brand value.
• •Balance Fun and Function: Use a playful, humorous tone for social media engagement (e.g., memes, funny dog videos) but switch to a clear, trustworthy, and benefit-driven tone on product pages and in emails where purchasing decisions are made.
• •Speak the Customer's Language: Use terms that resonate with dedicated dog owners, such as "fur baby," "best friend," and "part of the family." Acknowledge their concerns (allergies, aging, health) and present the products as the solution.
• •Highlight Transparency: Consistently mention the short ingredient lists, high-quality sourcing, and "Made in Germany" aspect. This builds credibility and justifies the premium positioning.
• •Leverage Social Proof: Integrate customer testimonials and reviews into the copy. Phrases like "Join over [Number] happy dogs" or quoting a positive review directly can build immense trust and validate the brand's claims.

Social Perception

Perceived as a premium, reliable, and effective brand for dog health that genuinely cares about animals. Customers view it as trustworthy, providing effective products and excellent service, fostering a loyal community.

Copy Examples

• •Tired of dull fur and itchy skin? Our Skin & Fell Snack is more than a treat; it's a glow-up from the inside out. Packed with biotin and aloe vera for a coat so shiny, you'll need sunglasses. Give your best friend the gift of comfort.
• •That look when they know it's THE WOOFY time. It’s not just delicious, it’s health in a bite! Which of our functional snacks is your pup's favorite?
• •Happy gut, happy dog. Our 'Magen & Darm' snacks are vet-formulated with natural ingredients to support healthy digestion. Because a happy tummy leads to the happiest tail wags.
• •Welcome to THE WOOFY pack! We believe that caring for them starts with what you feed them. That's why we created snacks with a purpose. Here’s 10% off your first order to start your journey to a healthier, happier pup.
• •Age is just a number, but mobility is everything. Our 'Knochen & Gelenke' snacks help support joint health and keep the spring in their step. Give them the strength to keep exploring with you.