Brand Tone

Empowering, Elegant, Reflective, and Mission-Driven

Brand Values

• •Legacy & Heritage
• •Female Empowerment
• •Social Responsibility & Transparency
• •Timeless Quality & Design

Best Practices

• •Always Connect Product to Purpose
• •Lead with Storytelling
• •Maintain an Elegant & Empowering Tone
• •Be Transparent and Specific About Impact
• •Cultivate a Sense of Community

Social Perception

Public perception is primarily influenced by the brand's direct messaging due to limited external coverage; strong emphasis on social responsibility is a key differentiator resonating with ethically-minded consumers.

Copy Examples

• •The Ava Dress isn't just a garment; it's a statement. A nod to the strength of the women who paved our way and a commitment to the girls who will one day lead. Wear your legacy. #TheWomenBeforeMe #WearYourImpact #Legacy
• •More Than a Dress. It's a Promise. Every piece you choose from The Women Before Me helps write a new story. A story of education for a girl in rural Africa. A story of safety for a survivor of human trafficking. A story of a brighter future. Designed for timeless elegance. Made to create lasting impact. Over 15% of proceeds support our global partners. Call to Action: Shop The Mission.
• •An Invitation to a Legacy
• •Inspired by the Women Before Us. Designed for a Better Future.
• •The Shenica Dress is crafted with the belief that elegance and purpose are intertwined. Its classic silhouette is designed to empower you through every moment, while its story is stitched with a commitment to future generations. With every wear, you carry the legacy of strength and contribute to a world where every woman and girl can thrive.