Brand Tone

Fun and Playful, Family-Oriented and Inclusive, Adventurous and Engaging, Approachable and Wholesome

Brand Values

• •Family and Togetherness
• •Fun and Enjoyment
• •Innovation and Creativity
• •Quality and Practicality
• •Outdoor Tradition

Best Practices

• •Always Emphasize Fun and Togetherness: Every piece of copy should reflect the joy of shared experiences around a campfire. Use words that evoke happiness, connection, and playfulness.
• •Keep it Family-Friendly and Inclusive: Ensure language is appropriate and welcoming for all ages. Highlight ease of use for children and the enjoyment for the entire family.
• •Showcase Versatility and Creativity: Encourage experimentation by highlighting the endless sweet and savory filling possibilities. Use visuals and descriptions that inspire users to try new things.
• •Incorporate User-Generated Content Authentically: Share real customer experiences, photos, and recipe ideas to build community and reinforce the brand's relatability and the joy it brings.
• •Maintain an Enthusiastic and Positive Voice: The tone should always be upbeat and excited about the product and the experiences it enables. Focus on the positive emotions associated with campfires, good food, and camaraderie.

Social Perception

The public perceives The Wolf'em Store and its product as a source of fun and engaging outdoor activity. It's widely seen as a fantastic tool for families and groups, making campfire cooking more interactive and enjoyable. Customers view the Wolf'em Stick as an innovative and high-quality product that delivers on its promise of creating delicious and unique campfire treats. The brand is associated with creating positive memories and bringing people together. There's a strong appreciation for the product being a "memory-maker" and an upgrade to traditional campfire activities.

Copy Examples

• •Headline: Gather 'Round, Memory Makers! Body: The Wolf'em Stick turns any campfire into a feast of fun. Bake, fill, and wolf down delicious biscuit cups with your favorite people. What will you create tonight? #WolfemAdventures #CampfireCooking
• •Headline: More Than Just a Roaster, It's a Recipe for Joy! Body: Remember those campfire nights? Make them even more unforgettable with Wolf'ems! Easy for kids, fun for all, and oh-so-tasty. Grab your Wolf'em Stick and let the good times roll. #FamilyFun #OutdoorEats
• •Headline: Ditch the Usual, Embrace the Delicious! Body: Tired of the same old campfire routine? The Wolf'em Stick is here to shake things up! Create amazing sweet and savory biscuit masterpieces that’ll have everyone howling for more. #WolfemStick #CampfireTreats
• •Headline: Adventure is Calling (And It's Hungry!) Body: From backyard firepits to backcountry campsites, the Wolf'em Stick is your go-to for unforgettable outdoor meals. Easy to pack, even easier to enjoy. Let's make some memories! #OutdoorCooking #CampLife
• •Headline: The Sweetest (or Savory-est!) Campfire Tradition Starts Now. Body: Introduce your family to Wolf'ems and watch the magic happen. It's not just about the food, it's about the laughter, the stories, and the joy of creating together. #MakeMemories #Wolfem