Brand Tone

Friendly and Approachable, Positive and Encouraging, Inclusive, Genuine and Relatable, Trendy yet Accessible

Brand Values

• •Customer Confidence
• •Inclusivity & Body Positivity
• •Affordability
• •Customer Connection & Gratitude
• •Family & Community
• •Authenticity

Best Practices

• •Stay True to "Friendly & Approachable": Always write as if you're talking to a friend. Use contractions, ask questions, and incorporate a warm, conversational style. Respond to comments and DMs with genuine enthusiasm and helpfulness.
• •Emphasize Inclusivity in Visuals and Text: Regularly feature models of different sizes (as they do). When describing items, reiterate size availability (S-3XL) and use body-positive language that makes everyone feel welcome and seen.
• •Highlight the "Why" (Values): Weave brand values into storytelling. Remind customers *why* The Wispy Pine Boutique exists – to build confidence, offer affordable trends, and foster a supportive community. Share the family-run aspect when appropriate to build connection.
• •Be Encouraging and Positive: Frame product benefits around how they make the customer *feel* (e.g., "feel confident," "feel beautiful," "brighten your day"). Use uplifting language and emojis to maintain a cheerful atmosphere.
• •Maintain Authenticity: Continue sharing behind-the-scenes content, team spotlights, and genuine customer interactions. Avoid overly corporate or impersonal language. Let Ashley's and Teresa's personalities shine through in the brand's voice.

Social Perception

Positive Customer Experiences, Community-Oriented, Fashionable and On-Trend, Supportive of Inclusivity, Trustworthy

Copy Examples

• •Instagram Post (New Arrival Dress): Twirl into sunshine with our new 'Daydreamer Floral Maxi'! 🌸 Lightweight, flowy, and designed to make you feel amazing from S to 3XL. Because every body is a dress body! Tap to shop and let your confidence bloom. ✨ #WispyPineStyle #NewCollection #BodyPositiveFashion #FeelGoodFashion #ShopLocalVA
• •Facebook Ad (General Boutique Promotion): Hey beautiful! 👋 Ready to refresh your wardrobe without breaking the bank? At The Wispy Pine Boutique, we believe fashion should be fun, affordable, and for *everyone*. From cozy everyday wear to that perfect special occasion piece (sizes S-3XL!), Ashley and the WPB family are here to help you find looks you'll love. Shop online 24/7 or visit our Riner, VA store! Your new favorite outfit is waiting! 😉 #WPBoutique #AffordableStyle #SizeInclusive #RinerVA #FloydVA #ShopSmall
• •Email Subject Line (Sale Promotion): Treat Yourself! 🎉 Up to 30% Off Your Wispy Pine Faves! Email Body Snippet: You deserve it! ✨ Find that confidence-boosting outfit you've been dreaming of. From our latest graphic tees to stunning dresses, discover pieces that let your unique style shine. We're a mom-and-daughter team passionate about helping you feel beautiful, inside and out. Thanks for being part of our amazing WPB family! Shop the sale now – these styles won't last long! XOXO, Ashley & The Wispy Pine Team
• •Product Description (Graphic Tee): Our 'Good Vibes Only' Graphic Tee is your new go-to for spreading positivity! Super soft cotton blend, relaxed fit (true to size, S-3XL), and a design that’s all about embracing your authentic self. Perfect with jeans, shorts, or layered under a cardi. Because at Wispy Pine, we believe in clothes that make you smile! 😊 #GraphicTeeLove #BeYou #CasualComfort #WispyPineBoutique
• •TikTok Video Caption (Try-On Haul): New arrivals just dropped at Wispy Pine! 🔥 Which look is your fave? 💁‍♀️ We’ve got all the trendy pieces to make you feel confident & cute, sizes S-3XL! Shop link in bio! #WPBhaul #TryOn #BoutiqueFinds #FashionForAll #SizeInclusiveStyle #ShopNow