Brand Tone

Knowledgeable & Practical, Friendly & Approachable, Community-Oriented, Value-Conscious, Enthusiastic

Brand Values

• •Quality
• •Customer Service
• •Passion for Equestrianism
• •Accessibility/Inclusivity
• •Authenticity

Best Practices

• •Know Your Rider (and Their Horse): Always write with a deep understanding of the equestrian audience – their needs, challenges, aspirations, and the unique bond they share with their horses. Use terminology they understand and appreciate.
• •Be a Helpful Friend, Not Just a Seller: Infuse copy with genuine advice, tips, and understanding. Answer questions proactively in your content. This builds trust and positions The Wire Horse as a knowledgeable partner.
• •Show, Don't Just Tell, the Quality: Instead of just saying products are "high quality," explain *why*. Mention materials, craftsmanship (especially for their handmade items), brand reputation (for items they resell), or specific benefits that demonstrate quality (e.g., "double-stitched for durability").
• •Keep it Real and Relatable: Use authentic language. Share real customer stories or photos (with permission). Unboxing videos are great for this. Avoid overly corporate or generic marketing speak. Let the passion for horses shine through.
• •Consistent Voice Across Channels: Whether it's a website description, a Facebook reply, or a TikTok caption, the friendly, knowledgeable, and enthusiastic tone should be recognizable. Create simple brand voice guidelines if multiple people are creating content.

Social Perception

Positive for Product Quality and Price, Reliable Supplier, Helpful Resource, Local Business with Wider Reach

Copy Examples

• •Facebook/Instagram Post (New Product Arrival): Stop horsin' around with ill-fitting tack! 😉 Our latest shipment of [Brand Name] saddles has just arrived, including the much-loved [Specific Model]! Designed for ultimate comfort and durability on the trail. Check them out on our website or visit us in Lennon, MI! Your horse will thank you. 🐴 #TheWireHorse #NewArrival #HappyHorse #[BrandName]
• •Website Product Description (for a The Wire Horse branded item): Ride with confidence and a splash of color! Our Wire Horse Spandex Helmet Covers are lovingly handmade right here in Michigan, USA. Crafted from durable, stretchy Lycra, they fit most helmets snugly, keeping you visible and stylish on every ride. Easy to use, easier to love!
• •Email Marketing (Sale Promotion): Saddle Up for Savings! 🍂 Our Fall Clearance Event is ON NOW at The Wire Horse! Get up to X% off on select riding apparel, horse blankets, and essential tack. Everything you need to keep you and your equine partner comfortable and ready for the season. Shop the sale: [Link] Don't miss out!
• •TikTok Video Caption (Unboxing): UNBOXING ALERT! 🤩 Fresh drop from LeMieux just landed at The Wire Horse! Look at these GORGEOUS new colors in saddle pads and halters! What’s your favorite? Let us know in the comments! 👇 Shop link in bio! #TheWireHorse #LeMieux #EquestrianStyle #HorseGear #Unboxing
• •Facebook Post (Community/Engagement): Beat the summer heat! ☀️ We know keeping your horses cool is a top priority. What are your go-to tips for helping your equine friends stay comfortable when the temperature rises? Share your wisdom below! #TheWireHorse #EquestrianLife #HorseCare #CommunityTips #SummerRiding