Brand Tone

Personable, creative, and appreciative

Brand Values

• •Handmade & Personalization
• •Small Business Charm
• •Customer Connection
• •Sustainability

Best Practices

• •Always Lead with "You": Center the customer in the narrative. Instead of "I make wire signs," use "You can have your favorite quote made into a beautiful wire sign." This makes the copy more personal and engaging.
• •Share the "Why": Consistently communicate the passion behind the brand. Short anecdotes about the joy of creating a specific piece or the inspiration behind a design will reinforce the brand's creative and personal values.
• •Maintain an Appreciative Tone: Continue to express gratitude for the support of a small business. Phrases like "Thanks for looking at my little shop!" and "We love seeing our work hung in your home" build a loyal community.
• •Use Behind-the-Scenes Content: Leverage video content on platforms like TikTok and Instagram Reels to show the creation process. This not only provides engaging content but also reinforces the handmade value of the products.
• •Be Consistent Across Platforms: Ensure the friendly, creative, and appreciative tone is used everywhere, from the website's product descriptions to social media captions and customer service interactions, to build a cohesive brand identity.

Social Perception

The brand is perceived as a reliable and creative source for unique home decor that adds a personalized and beautiful element to any space. Customers frequently praise product quality, personal touch, and fast dispatch times, using words like "amazing," "lovely," and "high quality."

Copy Examples

• •Your words, our wire. Let's create something beautiful together. Perfect for that favorite quote you've always wanted on your gallery wall. #thewirefox #WireWallArt #HandmadeHome
• •Some dates are more than just numbers. Commemorate your special moment with a piece of art that's as unique as your story. #TexturedArt #WeddingGift #AnniversaryGift #PersonalisedDecor
• •From my hands to your home. Every twist and texture is made with love from my Manchester studio. Thank you for supporting a dream! #ShopSmallUK #HandmadeWithLove #CreativeBusiness
• •A little treat for your walls! This week only, get 20% off all our 3D textured canvases. Time to make your home feel even more like you. #HomeDecorSale #InteriorInspo #thewirefox
• •How do you style your wirefox? We absolutely love seeing our creations in their new homes! Tag us in your photos for a chance to be featured. #MyWireFoxHome #CustomerLove #WallArt