Brand Tone

friendly, welcoming, inclusive, and unpretentious

Brand Values

• •Community & Family
• •Authenticity
• •Accessibility & Inclusivity
• •Discovery & Curiosity
• •Passion & Sharing
• •Quality & Respect
• •Fair Price
• •Heritage

Best Practices

• •Embrace "Family" Language: Consistently use welcoming, inclusive terms like "family," "community," "share," "discover together." Make customers feel like they belong.
• •Keep it Accessible and Unpretentious: Avoid overly technical jargon unless explained simply. Reassure customers that their preferences are valid and that wine enjoyment is for everyone.
• •Highlight Authenticity and Story: Tell the stories behind the wines, the producers, and the terroirs. Emphasize the passion and craftsmanship involved.
• •Encourage Curiosity and Exploration: Frame wine selection as an exciting journey of discovery rather than a daunting task. Offer guidance without being prescriptive.
• •Maintain a Friendly and Helpful Voice: Whether it's website copy, product descriptions, or customer service interactions (even via email), the tone should always be approachable, helpful, and infused with a genuine passion for wine and customer satisfaction.

Social Perception

welcoming, knowledgeable, and customer-focused entity. They aim to be perceived as a trusted guide in the world of wine, removing intimidation and fostering a sense of belonging.

Copy Examples

• •Website Homepage Banner: "Welcome to theWinefamily.ch! More than just a wine shop, we're a community for everyone who loves a good glass. No pretense, just great wines and shared discoveries. Find *your* new favorite today."
• •"About Us" Snippet: "It all started with a shared passion for authentic wine and the joy it brings. At theWinefamily.ch, we believe every bottle tells a story, and we're here to help you discover yours, whether you're a curious beginner or a seasoned connoisseur. Join our family!"
• •Product Category Introduction (e.g., Swiss Wines): "Explore the heart of Swiss winemaking with our handpicked selection. From crisp Chasselas to robust Gamaret, discover authentic flavors crafted by passionate local producers. Ready for a taste adventure?"
• •Newsletter Sign-up Prompt: "Become part of the family! Sign up for our newsletter and get 15% off your next discovery, plus insider tips, new arrivals, and stories from the vineyard. Let's share the love of wine!"
• •Social Media Post (if they were to use it actively): "What's in your glass tonight? At theWinefamily, we believe the best wine is the one YOU love. Share your current favorite with #thewinefamily and let's celebrate the simple joy of a great pour, together! Cheers to the discoveries!"