Brand Tone

Expert & Passionate, Sophisticated & Premium, Educational & Accessible, Personal & Relational, Authoritative & Trustworthy

Brand Values

• •Quality & Excellence
• •Authenticity & Provenance
• •Education & Advocacy
• •Passion
• •Personalized Service
• •Specialization & Expertise

Best Practices

• •Educate with Enthusiasm: Always aim to share knowledge about German wines (regions, varietals, winemakers) in a way that is both informative and engaging. Avoid jargon where possible, or explain it clearly. Let the passion for the subject shine through.
• •Highlight Quality and Exclusivity: Consistently reinforce the premium nature of the wines. Use language that speaks to craftsmanship, awards, rarity, and the high standards of the producers and The WineBarn itself.
• •Emphasize Personal Connection and Expertise: Remind the audience of the personal relationships with winemakers and the expert, tailored service offered by Iris Ellmann and the team. This builds trust and differentiates from larger, less specialized retailers.
• •Tell the Story: Every wine and every winemaker has a story. Incorporate these narratives to add depth and authenticity to product descriptions, blog posts, and social media content. This connects with the value of provenance.
• •Maintain Sophistication with Accessibility: While the wines are premium, the language should invite exploration rather than intimidate. Aim for a tone that is refined and knowledgeable, yet welcoming to both connoisseurs and those new to the nuances of German wine.

Social Perception

Highly Respected Specialist, Pioneering & Influential, Knowledgeable & Trustworthy, Provider of Exclusive & Rare Wines, Dedicated & Passionate Team

Copy Examples

• •Headline: Beyond Riesling: Uncork the True Soul of Germany. Body: For too long, the incredible diversity of German wine has been overshadowed. At The WineBarn, we’ve spent 25 years curating a collection that showcases the pinnacle of German winemaking – from elegant Spätburgunders that rival Burgundy to crisp, mineral-driven Weissburgunders. Discover the passion, the terroir, and the award-winning quality that defines modern German wine. Explore our hand-picked selection.
• •Headline: Awarded for Excellence. Chosen for Your Cellar. Body: As the UK's six-time winner of the IWC Specialist Merchant of the Year for Germany, we don’t just sell wine; we champion it. Each bottle in our portfolio is a testament to the dedication of Germany’s finest winemakers. Let our expertise guide you to your next unforgettable bottle. Personalised consultations available.
• •Headline: From Michelin Stars to Your Table: The WineBarn Difference. Body: The same exceptional German wines gracing the lists of the UK's top Michelin-starred restaurants can be yours. We build personal relationships with each vintner, ensuring every wine we import reflects its unique heritage and our unwavering commitment to quality. Experience the sommelier’s choice, delivered to your door.
• •Headline: More Than Just Wine, It's a German Love Story. Body: Founded by native German Iris Ellmann, The WineBarn was born from a passion to share the true elegance and complexity of her homeland's wines. Join us on a journey through Germany’s esteemed vineyards and discover wines crafted with heart, history, and meticulous care. What will you discover?
• •Headline: Serious Collectors, Meet Your German Wine Authority. Body: Seeking that elusive vintage? Building a cellar of distinction? The WineBarn offers unparalleled access to rare and exclusive German wines, backed by expert knowledge and a bespoke sourcing service. Elevate your collection with the best of Germany. Enquire about our Cellar Service.