Brand Tone

friendly, enthusiastic, and community-centric. The language used across all platforms is casual, personal, and encouraging.

Brand Values

• •Empowerment and Confidence: To make women look and feel their best.
• •Community: Fostering a sense of belonging and support among customers and other small businesses.
• •Authenticity and Faith: Rooted in the personal story and shared values of the owner, Kaeloni, as a "God-fearing wife and boy mom."
• •Size Inclusivity: Offering sizes from S to 3XL to cater to diverse body types.
• •Small Business Identity: Proudly identifying as a women-owned small business, supporting a personal dream.

Best Practices

• •Embrace the "Friend" Mentality: Always write as if you're talking to a friend. Use warm, encouraging, and familiar language. Start posts with "Hey friends!" or "Happy Monday, y'all!" to maintain a consistent, welcoming voice.
• •Use Storytelling and Authenticity: Share the "why" behind the brand. Incorporate personal anecdotes from the owner, stories behind a particular clothing collection, or highlight the small-business journey. This reinforces the values of authenticity and community.
• •Maintain a Consistent Visual and Textual Language: Ensure the enthusiastic and positive tone is matched visually. Use bright, high-quality photos, and consistently incorporate signature emojis like the sunflower (🌻) and sparkles (✨) to create a recognizable brand signature across all platforms.
• •Prioritize Community Engagement: Actively solicit and respond to comments, questions, and messages in the brand's friendly tone. Ask questions in captions ("Which one is your favorite?!") to encourage interaction and make followers feel heard and valued.
• •Create a Simple Copywriting Guide: Develop a short document outlining key phrases, "do's and don'ts," and the core values. This ensures that anyone creating content for the brand—from social media posts to emails—can maintain a consistent and authentic tone of voice.

Social Perception

The public perception of The Wild Sunflower Boutique is largely positive, especially within its target community. Customers respond well to the personal and interactive approach, with high engagement on social media. Reviews praise the unique style, quality, and how the clothing helps achieve a specific 'western/boho' look, expressing genuine delight with purchases.

Copy Examples

• •Walking on sunshine! 🌻✨ Our new 'Golden Hour' maxi dress just dropped and we are OBSESSED. Perfect for that weekend brunch or a walk through the fields. Tap to shop and feel as beautiful as you are! S-3XL available. #WildSunflowerBoutique #BohoStyle #WesternChic #NewCollection
• •You were made to bloom. Discover styles that celebrate you. Shop New Arrivals.
• •Hey y'all! Kaeloni here 👋 I'm so excited to show you our latest collection, handpicked to make you feel confident and beautiful! From gorgeous graphic tees to flowy dresses, we've got your new favorite outfit waiting. Join our Facebook Live tonight at 7 PM for a special try-on and exclusive deals! Shop small, feel great. 🌻
• •A little sunshine for your inbox! ☀️ NEW arrivals are here!
• •Let your style run free with this absolutely stunning embroidered top! The delicate floral details and soft, breathable fabric make it a go-to for any occasion. We love it paired with your favorite jeans for a casual-chic vibe or dressed up with a skirt. It’s more than a top; it’s a feeling. You’re going to love it!