Brand Tone

aspirational, artistic, and sophisticated

Brand Values

• •Curation and Discovery
• •Artistic and Bold Expression
• •Connection to Nature
• •Quality and Craftsmanship

Best Practices

• •Use an Aspirational Vocabulary: Employ words like "curate," "showcase," "artistic," "unforgettable," "iconic," and "discover" to reinforce the brand's premium and exclusive positioning.
• •Tell the Story Behind the Product: For every product, especially those from niche designers, briefly mention the inspiration or the artist's story. This elevates the item from a product to a piece of art, aligning with the "Wild Stories" concept.
• •Maintain a Sophisticated but Clear Tone: Avoid overly casual slang or jargon. The voice should be elegant and refined, but also clear and direct, mirroring the clean aesthetic of the website.
• •Emphasize Uniqueness and Expression: Frame products as tools for self-expression. The copy should empower customers to be bold and create a personal space that is a true reflection of their identity.
• •Connect Back to the "Wild" Theme: Subtly weave the concept of "wild" into the copy—not just as nature, but as untamed creativity, bold expression, and the spirit of discovery. This ties the diverse product range back to the central brand identity.

Social Perception

The social perception of THE WILD SHOWCASE appears to be that of a high-end, niche retailer for unique decorative items and a luxury/premium shopping destination. Customers often find items "beautiful" and service great, but there are instances of negative experiences related to shipping delays, indicating potential inconsistency in customer service.

Copy Examples

• •Your home is a canvas. The objects you choose are the story. Discover the new collection from Ardmore Design, where South African artistry and untamed imagination collide. Let your narrative unfold. #TheWildShowcase #ArtfulLiving
• •Don't Just Decorate. Curate.
• •Beyond Ordinary. A curated collection of objects for the wild at heart. Shop our showcase of iconic designers and undiscovered talents.
• •Sculpted with audacious detail, the L'Objet Crocodile Candle is more than a source of light—it's an artifact of the untamed. A primal yet sophisticated presence, crafted to transform any space into a showcase of the extraordinary. Embrace the wild.
• •Tired of the same? Your space deserves a story. At THE WILD SHOWCASE, we travel the world (virtually) to bring you a unique curation of home decor and fashion that defies convention. Find your statement piece.