Brand Tone

Authentic & Trustworthy, Passionate & Knowledgeable, Down-to-Earth & Friendly, Quality-Conscious & Confident, Educational

Brand Values

• •Quality
• •Sustainability
• •Family & Tradition
• •Transparency & Honesty
• •Customer Satisfaction
• •Community

Best Practices

• •Always Emphasize "Wild-Caught" and "Sustainable": These are core values and key differentiators. Make sure these terms are prominent and explained.
• •Incorporate the Family Story: Mentioning Heidi and Steve or the multi-generational aspect adds authenticity and a personal touch. Use "we" and "our family" to build connection.
• •Speak with Passion and Confidence about Quality: Use descriptive language that conveys the superior taste and texture of the salmon. Don't be afraid to state it's the best.
• •Educate, Don't Just Sell: Provide valuable information about the benefits of wild salmon, the issues with farmed alternatives, and sustainable fishing practices. This builds trust and positions the brand as an authority.
• •Keep it Real and Relatable: Use straightforward, honest language. Avoid overly corporate jargon. Phrases like "Pretty Darn Delicious!" can work well if used authentically and sparingly. Infuse the copy with the genuine enthusiasm of people who love what they do.

Social Perception

Highly Trusted, Premium Quality Provider, Ethical & Responsible, Personal & Relatable, Worth the Price

Copy Examples

• •Headline: From Our Alaskan Nets to Your Neighborhood Table. Body: Taste the difference family-caught makes. For over 25 years, The Wild Salmon Co. has brought the unmatched flavor and quality of Bristol Bay's wild sockeye salmon straight to your kitchen. Sustainably caught, flash-frozen for freshness – it’s the real deal.
• •Headline: Know Your Fisherman, Love Your Salmon. Body: Tired of guessing what's really on your plate? We’re Heidi and Steve, a second-generation fishing family. We hand-harvest every salmon from Alaska’s pristine waters, ensuring it's 100% wild, sustainable, and unbelievably delicious. No fraud, no GMOs, just pure, healthy fish.
• •Headline: The Secret to "Best Salmon Ever!"? It's Wild & It's From Us. Body: Our customers say it all! Experience the firm texture and rich taste of truly wild Alaskan salmon. We catch it, chill it, and freeze it fast to lock in that "just-caught" goodness. Ready for a salmon meal that will spoil you for anything else?
• •Headline: More Than Just Salmon – It's a Commitment to Quality and Our Oceans. Body: We believe in healthy oceans and healthy families. That’s why The Wild Salmon Co. is dedicated to sustainable fishing in Bristol Bay, home to the world’s largest sockeye run. Support small, fish responsibly.
• •Headline: Don't Miss the Boat on Real Alaskan Flavor! Body: Each summer, we head to Bristol Bay to catch a limited supply of the planet's finest sockeye salmon. It’s sushi-grade, packed with nutrients, and sells out every year. Order yours today and taste the wild difference!