Brand Tone

youthful, trendy, feminine, and aspirational

Brand Values

• •Affordability
• •Quality & Fit
• •Inclusivity/Body Positivity (implied)
• •Global Reach
• •Joy & Celebration

Best Practices

• •Consistently use language, references, and a style that resonates with young, fashion-conscious women.
• •Create a simple guide outlining key vocabulary, common phrases (and those to avoid), an approved emoji set, and the overall feeling the copy should evoke (e.g., "like talking to a trendy, supportive best friend").
• •Instead of just listing features, highlight how the products make the customer feel (e.g., "feel amazing," "own your day," "good vibes") using energetic and positive language.
• •Ensure the tone of the copy matches the visuals used in marketing materials. If the images are bright, fun, and feminine, the copy should reflect that.
• •When responding to comments or messages on social media, maintain the established brand tone. Use a friendly, approachable, and helpful style, incorporating emojis where appropriate to keep the conversation light and engaging.

Social Perception

mixed, complicated by the existence of many other businesses with similar names

Copy Examples

• •Sun-kissed and ready for anything in our new [Dress Name]! ☀️ This dreamy dress is all about those good vibes and even better fits. Tap to shop your new fave! #TWFSbabes #SummerStyle #OOTD #WildflowerFashion
• •Hello, sunshine! 🏖️ Our latest bikini drop is here to make waves. Dive into bold prints and flattering cuts designed to make you feel amazing. Affordable, stylish, and totally you. Shop The Wildflower Shop now! #BeachReady #Swimwear #NewCollection #VacayMode
• •💖 Your Wardrobe Called... It Wants This! (Sale Inside!) 💖
• •Crush your goals in style! 💪 Our new [Product Name] activewear set isn't just cute – it’s designed for comfort and confidence, whether you're hitting the gym or owning your day. Feel good, look amazing. #ActiveLife #FitnessFashion #WildflowerActive
• •The perfect finishing touch ✨ From dainty necklaces to statement sunnies, our accessories are here to elevate your look. Discover affordable glam at The Wildflower Shop. #Accessories #StyleInspo #AffordableFashion #CompleteTheLook