Brand Tone

Friendly, Approachable, Youthful, Trendy, Authentic, Relatable, Enthusiastic, Fun, Slightly Playful/Humorous

Brand Values

• •Affordability
• •Customer Experience
• •Entrepreneurial Spirit & Resilience
• •Passion for Fashion
• •Woman-Owned Business
• •Community Connection

Best Practices

• •Embrace Authenticity: Continue sharing the founder's story and behind-the-scenes content. Let Patrice's personality (and Clover's!) shine through. This builds trust and relatability.
• •Stay Youthful & Current: Keep up with relevant trends, slang (when appropriate and natural), and popular culture references that resonate with the target audience, especially on platforms like TikTok and Instagram.
• •Prioritize Friendly Engagement: Respond to comments and messages in a warm, approachable, and helpful manner. Use emojis to convey emotion where fitting. Foster a sense of community.
• •Highlight Value (Not Just Price): While affordability is key, also emphasize the value of feeling good, finding unique pieces, and the fun shopping experience. Connect purchases to the positive emotions they can bring.
• •Be Visually Consistent: Ensure that the visual branding (photos, videos, graphics) across all platforms aligns with the trendy, youthful, and slightly playful aesthetic. This reinforces the overall tone and brand identity.

Social Perception

Positive and Engaging, Trendy and Desirable, Personal and Relatable, Local Gem

Copy Examples

• •Instagram Post (New Arrival): OBSESSED is an understatement! 😍 Our new [Item Name] just dropped and it's everything you need to feel like *that* girl this season. Snag yours before it's gone! Link in bio to shop these must-have vibes. ✨ #TheWildCloverBoutique #TrendyFinds #NewCollection #BoutiqueStyle #MustHave
• •Facebook Ad (General): Hey, fashion lover! 👋 Ready to refresh your wardrobe without emptying your wallet? The Wild Clover Boutique in Newburyport (and online!) is packed with fun, trendy pieces curated by our founder, Patrice, to make you feel amazing. Come say hi or shop our latest arrivals at thewildclover.shop! Your next favorite outfit is waiting. 😉 #ShopLocalMA #AffordableFashion #WomensBoutique #WildCloverStyle
• •TikTok Video Caption (Outfit of the Day): Running on coffee and cute outfits! ☕️✨ My entire look (minus the caffeine addiction) is from The Wild Clover! What are we thinking of this combo? Let me know in the comments! 👇 #OOTD #BoutiqueLife #ShopTheLook #WildCloverBoutique #TrendyNotSpendy
• •Email Newsletter Subject Line: 🚨 Fresh Styles Just Hit The Wild Clover! You *don't* want to miss this... Email Body Snippet: Hey [Customer Name], Get ready to fall in love! Our latest collection has just landed at The Wild Clover Boutique, and it's packed with all the fun, trendy pieces you've been dreaming of (at prices that won't give you nightmares!). From cozy knits to statement dresses, we've got your next look covered. Remember, we're all about helping you tell your story and feel your absolute best. Come find your new faves!
• •Website "About Us" Excerpt: More than just a boutique, The Wild Clover is a dream brought to life by me, Patrice! After the whirlwind of 2020, I took a leap (with my pup Clover cheering me on!) to create a space filled with affordable, on-trend fashion that makes you feel incredible. We're a proud woman-run biz, here to help you find pieces that tell your story and make every day a little more stylish. Thanks for being part of our journey!