Brand Tone

Confident and Aspirational, Modern and Trendy, Friendly and Approachable, Reassuring and Professional, Enthusiastic and Positive

Brand Values

• •Confidence
• •Quality and Efficacy
• •Customer Experience
• •Accessibility and Inclusivity
• •Innovation
• •New Zealand Pride

Best Practices

• •Develop Comprehensive Brand Voice Guidelines: Document the brand's personality, tone variations for different situations (e.g., social media, customer service, product descriptions), and key messaging pillars.
• •Use a Consistent Core Message: Ensure all copy, regardless of platform, reinforces the central themes of confidence, quality, and a positive, modern approach to oral care.
• •Embrace Visual Storytelling: Mirror the 'chic,' 'Instagrammable,' and 'day spa' feel of the physical studios in all visual content, ensuring it aligns with the desired modern and premium perception.
• •Engage Authentically: When interacting on social media, maintain the friendly, approachable, yet confident tone. Respond to comments and messages in a way that reflects the brand's personality – positive, helpful, and a little bit playful where appropriate.
• •Train and Empower the Team: Ensure everyone who creates content or interacts with customers understands and can effectively channel the brand's tone of voice. Regularly review content across all channels for consistency.

Social Perception

Positive and Trusted, Chic and Modern, Results-Oriented, Influencer Approved, Confidence-Boosting

Copy Examples

• •Ready for your close-up? Our E-Brush doesn't just clean; it polishes your way to a spotlight-stealing smile. #MadeBrushingCool #SmileWithConfidence
• •Unlock next-level radiance. The Whitening Co. delivers dental-grade results with a touch of luxury you (and your smile) deserve. ✨ #PremiumWhitening #NZMade
• •From at-home glow-ups to in-studio pampering, we're obsessed with making Kiwis smile bigger and brighter. What's your happy smile story? 😊 #TWCResults #ConfidenceBoost
• •Sensitive teeth? No worries! Our gentle yet effective formulas are designed to bring out your best smile, comfortably. Let's chat about your perfect whitening journey. #SmileCare #TheWhiteningCoNZ
• •Life's too short for dull smiles. Elevate your oral care routine from a chore to a chic self-care moment. Discover the difference. 😉 #LuxurySmile #Beaming