Brand Tone

Sophisticated & Elegant, Passionate & Appreciative, Creative & Unique, Aspirational & Discerning, Friendly & Engaging

Brand Values

• •Beauty and History
• •Cultural Heritage Preservation
• •Quality and Craftsmanship
• •Uniqueness and Individuality
• •Customer Service and Support
• •Sustainability
• •Expertise & Curation

Best Practices

• •Embrace Storytelling: Every antique has a history. Weave narratives around the origin, craftsmanship, and unique journey of the pieces. This aligns with the values of history and cultural preservation.
• •Use Evocative and Sensory Language: Describe items with rich adjectives that appeal to a sense of elegance, timelessness, and beauty (e.g., "exquisite," "hand-patinated," "whispers of history," "timeless allure").
• •Highlight Uniqueness and Scarcity (Subtly): Emphasize the "one-of-a-kind" nature of many items and the curated selection process, appealing to the desire for distinctive pieces, true to the "Fickle" name.
• •Maintain a Sophisticated yet Accessible Voice: While the items are high-end, the tone should still feel welcoming to enthusiasts and those aspiring to own beautiful antiques. Avoid overly academic or exclusionary language. Balance expertise with warmth.
• •Integrate the "Why": Consistently reinforce the brand's passion for antiques, their commitment to quality, and the joy of discovering and preserving these historical treasures. Connect emotionally with the audience by sharing the inherent value beyond the physical object.

Social Perception

Highly Regarded for Quality and Uniqueness, Associated with Style and Design Savvy, Innovative with Reclaimed Items, A Destination at Round Top, Positive Customer Experiences

Copy Examples

• •Instagram Post (Showcasing a new antique arrival): "Unveiling a whisper from the past. This exquisite 18th-century French commode, rich with history and unparalleled craftsmanship, awaits its next chapter. Discover the art of timeless elegance. #FickleFinds #EuropeanAntiques #TimelessDesign #AntiqueFurniture #LuxuryInteriors"
• •Website Banner (Promoting Reclaimed Greenhouses): "Cultivate Beauty, Sustainably. Our bespoke greenhouses, crafted from cherished reclaimed materials, bring a touch of old-world charm to your modern sanctuary. Your dream garden starts here. [Link to Greenhouse Page]"
• •Email Newsletter Snippet (Announcing Round Top Show): "Join Fickle International at Round Top! We're curating an exceptional collection of European treasures, exclusively for the show. Prepare to be inspired by pieces that tell a story and transform a space. We can't wait to share our passion with our Fickle Friends! [Dates & Booth Info]"
• •Product Description (For a unique decorative item): "More than an object, it's a conversation. This rare [item name] from [period/origin] carries the subtle marks of time, each detail a testament to its journey. A truly Fickle piece for the discerning collector who appreciates the beauty in the unique."
• •Facebook Ad (General Brand Awareness): "At Fickle International, we believe your home should tell your story. We travel the world to hand-select extraordinary antiques and create unique pieces that blend history with artistry. Explore a world of enduring beauty at The White Barn and online. #FickleInternational #AntiqueDecor #InteriorDesignInspiration #UniqueHome"