Brand Tone

Elegant, Passionate, Aspirational, and Engaging

Brand Values

• •Beauty & Aesthetics
• •History & Heritage
• •Quality & Craftsmanship
• •Curation & Expertise
• •Customer Experience & Service
• •Sustainability
• •Uniqueness & The "Thrill of the Hunt"

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the defined tones (Elegant, Passionate, Aspirational, etc.), key vocabulary (e.g., "timeless," "curated," "heritage," "unapologetic luxury"), a "do's and don'ts" list for language, and examples of on-brand copy for different platforms.
• •Emphasize Storytelling: Every antique has a history. Train copywriters to research and weave in narratives about the origin, craftsmanship, or historical period of the items to add depth and connect with the values of history and heritage.
• •Maintain Visual & Textual Harmony: Ensure the copy's elegance and sophistication match the high-quality imagery used, especially on visual platforms like Instagram and Pinterest. The language should enhance the visual story, not detract from it.
• •Adapt Tone to Platform, But Maintain Core Values: While TikTok copy might be shorter and more trend-aware ("Antique Aesthetic #LuxuryHome"), it should still reflect the core values of beauty and quality, rather than becoming overly casual or misaligned with the "luxury" aspect. The underlying message of quality and curated finds should remain consistent.
• •Regularly Audit and Refine: Periodically review all public-facing copy (website, social media, ads, newsletters) to ensure it consistently aligns with the established brand tone and values. Gather feedback and make adjustments as the brand evolves or as new insights about the audience emerge.

Social Perception

High-End & Luxurious, Tasteful & Curated, Inspiring & Desirable, Knowledgeable & Passionate

Copy Examples

• •Instagram Post (Image: Beautifully restored antique writing desk): "Uncover the stories whispered by centuries past. This exquisite Louis XV writing desk, a testament to timeless craftsmanship, awaits its next chapter in your home. Discover the unparalleled beauty of history with Fickle International. #EuropeanAntiques #TimelessElegance #LuxuryInteriors #AntiqueDesk #FickleFinds"
• •Facebook Ad (Carousel of various unique items): "Tired of the ordinary? At The White Barn Antiques by Fickle International, we travel the globe to bring you an unapologetically luxurious collection of antiques and curiosities. Each piece has a soul, a story. Find yours at our upcoming Round Top show or explore select treasures online. #FickleInternational #TheWhiteBarnAntiques #RoundTop #UniqueAntiques #CuratedLuxury"
• •Website Blog Teaser (Image: Close-up of intricate detail on an antique): "Beyond the surface: Delve into the artistry of [Specific Antique Period/Style]. Our latest journal entry explores the rich history and enduring appeal of these magnificent pieces, helping you appreciate the true value of investing in heritage. Read more on the Fickle International blog. #AntiqueHistory #ExpertCuration #CulturalHeritage #SustainableLuxury"
• •TikTok Video (Short, elegant pan across a styled room vignette with antiques, calming music): "Transform your space into a sanctuary of timeless beauty. ✨ European antiques, curated with passion. Find your 'unapologetic luxury' at The White Barn, Round Top. #AntiqueAesthetic #LuxuryHome #InteriorInspo #FickleAtTheWhiteBarn #EuropeanDecor"
• •Pinterest Pin (Image: A stunning antique chandelier): "Illuminate your world with history and grandeur. Our collection of European antique lighting offers more than just light; it brings a legacy. Explore Fickle International's curated selection for pieces that define 'Simple. Unapologetic. Luxury.' #AntiqueLighting #ChandelierLove #EuropeanDesign #LuxuryDecor #FickleInternational"