Brand Tone

Evocative, Artisanal, Elegant, Nature-Inspired, Tranquil

Brand Values

• •Quality Craftsmanship
• •Natural Ingredients
• •Sustainability & Eco-Friendliness
• •Creating Experiences
• •Local Inspiration (Whitby/North Yorkshire)

Best Practices

• •Maintain consistent use of evocative and atmospheric language to transport the customer.
• •Emphasize the artisanal nature of the candles, highlighting craftsmanship and dedication.
• •Uphold an elegant and sophisticated tone in all communications, reflecting the 'Luxury Candles' collection.
• •Reinforce the brand's connection with nature and tranquility, drawing inspiration from Whitby and North Yorkshire.
• •Clearly communicate the brand's commitment to sustainability, eco-friendly practices, and natural ingredients.

Social Perception

A leading UK brand synonymous with elegance, sophistication, and unparalleled craftsmanship in the candle making industry, known for its commitment to sustainability, natural ingredients, and evoking unforgettable experiences inspired by the tranquility of Whitby, North Yorkshire.

Copy Examples

• •Elevate your space and ignite your senses with our exquisite, hand-poured candles.
• •Immerse yourself in the tranquil beauty of the coast with our Seaside Candles collection.
• •Experience the art of candle making with our meticulously crafted, all-natural soy and coconut wax candles.
• •Step into the shadows of enchantment with our Gothic Candles, designed to evoke unforgettable emotions.
• •Discover the unparalleled craftsmanship of our Luxury Candles, synonymous with elegance and sophistication.