Brand Tone

Approachable and Friendly, Knowledgeable and Passionate, Modern yet Respectful of Tradition, Quality-Focused, Community-Oriented

Brand Values

• •Accessibility
• •Quality
• •Education
• •Customer Experience
• •Health and Wellness
• •Community
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., friendly, expert, warm, modern), key messaging points, preferred vocabulary, and things to avoid. Share this with anyone creating content.
• •Emphasize Benefits and Experience: Focus copy on how The Whistling Kettle’s teas and cafe experience make the customer feel – relaxed, comforted, enlightened, connected. Connect product features to customer benefits.
• •Be Authentic and Transparent: Use genuine language that reflects the family-owned nature and passion for tea. If addressing issues (like the tariff updates), do so openly and honestly.
• •Educate Gently: Share tea knowledge in an accessible and engaging way, avoiding overly technical jargon. The "Tea University" is a great example; infuse this educational spirit into product descriptions and social content.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, social media, email newsletters, or in-cafe signage. Regularly review content across platforms to check for alignment.

Social Perception

Positive Customer Perception, Reputable Local Business, Employer Perception (Mixed), Expert and Educator

Copy Examples

• •Homepage Banner: "Discover Your Perfect Cup. Explore over 150 hand-selected loose-leaf teas, from timeless classics to our unique Whistling Kettle blends. Quality and comfort in every sip."
• •Product Description (e.g., for a new herbal tea): "Unwind and embrace tranquility with our new Serene Garden blend. Soothing chamomile, fragrant lavender, and a hint of lemon balm create a calming infusion, perfect for ending your day. Caffeine-free and lovingly blended by our tea experts."
• •Social Media Post (Instagram - with a picture of a cozy cafe interior): "Your happy place is brewing! ☕✨ Whether you're catching up with friends or enjoying a quiet moment, our doors (and teapots!) are always open. What’s your favorite Whistling Kettle memory? #TheWhistlingKettle #TeaTime #CozyVibes #CafeLife #CommunityLove"
• •Email Subject Line (for a promotion): "A Little Treat for Your Teacup: Enjoy 15% Off Your Next Tea Adventure!"
• •About Us Snippet: "It all started with a passion for tea in 2004. We're a family on a mission: to share the world's finest loose-leaf teas and create welcoming spaces where everyone can experience the joy of a perfect brew. From our family to yours, happy sipping!"