Brand Tone

Community-Centric, Grateful, and Professional.

Brand Values

• •Community Support
• •Impact
• •Collaboration
• •Philanthropy
• •Legacy

Best Practices

• •Always Lead with "Community": Frame every message around the benefit to the Sea to Sky community. Whether announcing a grant or promoting an event, the "why" is always the betterment of the local region.
• •Practice Active Gratitude: Don't just say "thank you." Be specific. Tag sponsors, volunteers, and beneficiary organizations in social media posts. Use active, heartfelt language like "We are honored by your support" or "Your contribution has made X possible."
• •Balance Professionalism and Passion: While the Foundation manages large sums of money and must sound credible, the copy should also convey the passion behind the mission. Use professional language on the website's formal pages, but allow for more energetic and celebratory language on social media.
• •Show, Don't Just Tell: Use tangible examples of impact. Instead of saying "we support health initiatives," say "we granted $100,000 to the Sea to Sky Hospice Society to ensure compassionate care is there for our neighbors." Specificity builds trust and emotional connection.
• •Maintain a Consistent Lexicon: Regularly use a core set of keywords that reflect the brand's values across all platforms. This includes terms like "community," "Sea to Sky," "impact," "grateful," "generosity," "legacy," and "giving back." This repetition reinforces the brand's identity in the public mind.

Social Perception

The Whistler Blackcomb Foundation is widely perceived as a cornerstone of the Sea to Sky community. It is viewed as a highly effective and essential funding body that enables the work of hundreds of other local charities. The public sees the Foundation as a reputable and trustworthy steward of community donations, directly channeling support to where it is needed most. Its signature events, like the TELUS Winter Classic, are not just fundraisers but are seen as iconic social gatherings that unite the community in celebration and purpose. The connection to the world-renowned Whistler Blackcomb resort lends the Foundation a high degree of prestige and visibility.

Copy Examples

• •To every sponsor, guest, and volunteer who made the TELUS Winter Classic a roaring success—thank you! Your generosity is the fuel for real, lasting change in our Sea to Sky community. Together, we're not just raising funds; we're lifting our community. #LocalLove #CommunityFirst
• •Your vision can shape our community's future. The Whistler Blackcomb Foundation is proud to invest in non-profits dedicated to enriching life in the Sea to Sky corridor. Our next grant application period is now open. Let's build a better community, together.
• •Join a legacy of community builders. Partnering with the Whistler Blackcomb Foundation means investing directly in the health, vibrancy, and resilience of the Sea to Sky. Align your brand with one of our region's most trusted non-profits and make a measurable impact. Let's connect.
• •Get ready for Whistler's most legendary night of giving! The Mountain Top Gala is back. An unforgettable evening of entertainment and philanthropy, all in support of the Sea to Sky's incredible non-profits. Secure your tickets and be part of the magic that makes our community shine.
• •This is your generosity in action! A grant to the Pemberton Arts Council helped purchase a new portable stage, bringing more arts and culture to the community. Your support makes moments like these possible. #WBFImpact #GivingBack