Brand Tone

friendly, passionate, and community-oriented

Brand Values

• •Community Focus
• •Curated Selection
• •Excellent Customer Service
• •Passion for Literature

Best Practices

• •Always Be Welcoming: Every piece of copy, from a social media caption to an email, should exude warmth and friendliness, making the reader feel like part of the community.
• •Show, Don't Just Tell, Your Passion: Instead of just saying you love books, share specific details about what you're reading and why you're excited about certain titles or authors. Let your genuine enthusiasm shine through.
• •Center the Community: Regularly feature and thank the local community in your communications. Highlight partnerships, share customer photos (with permission), and celebrate local events.
• •Emphasize Curation and Discovery: Remind your audience that your selection is thoughtful and intentional. Position the bookshop as a place to find unique and interesting reads they might not discover elsewhere.
• •Maintain a Conversational and Approachable Voice: Avoid overly formal or corporate language. Write as if you're talking to a friend who shares your love for books. Use contractions and ask questions to encourage engagement.

Social Perception

The West Kirby Bookshop is overwhelmingly perceived in a positive light. It is seen as a vital and beloved addition to the local high street, filling a long-standing need. Customers and the broader community appreciate its role as a community hub and praise the friendly, knowledgeable staff. The shop is often described as a "perfectly formed little bookstore" and a "gem." Its success and expansion are celebrated as a positive development for the town and for literary culture in the wider Merseyside region.

Copy Examples

• •Our shelves are buzzing with brilliant new stories! We're particularly captivated by [Book Title] this week. It's a tale that will grab you from the first page and not let go. Come and discover your next favourite read with us!
• •Join us for a special evening with the incredible [Author Name] on [Date]! We can't wait to welcome them to West Kirby and hear all about their latest masterpiece. Tickets are flying, so grab yours here: [Link]
• •More than just a bookshop, we're a meeting place for minds, a hub for stories, and a cornerstone of the West Kirby community. We believe in the power of a good book to connect us, and we're here to help you find the perfect one.
• •Rediscover the joy of a real bookshop. At The West Kirby Bookshop, you'll find a warm welcome, expert recommendations, and a community of fellow book lovers. Your next adventure is waiting on our shelves.
• •This month, our very own [Staff Member's Name] is championing [Book Title]. They say: '[Quote about the book]'. Trust us, you won't be able to put it down. See what else our team is loving this month!