Brand Tone

Adventurous & Wild, Rebellious & Bold, Empowering & Confident, Friendly & Engaging, Stylish & Trendy

Brand Values

• •Individuality
• •Boldness & Freedom
• •Community
• •Uniqueness
• •Passion for Western Culture

Best Practices

• •Embrace the "Bandit" Persona: Consistently use language that is empowering, slightly rebellious, and adventurous. Think words like "untamed," "bold," "trailblazer," "rebel," "spirit," "wild."
• •Focus on Individuality: Craft messages that celebrate uniqueness and encourage customers to express their personal style with confidence.
• •Maintain a Friendly & Approachable Voice, Especially on Socials: While edgy, the brand also fosters community. Balance the "rebel" with approachability, using a conversational and engaging tone where appropriate (like TikTok and Instagram replies).
• •Visual Storytelling Alignment: Ensure all written copy complements the Western/Boho visual aesthetic. The words should paint a picture that matches the images.
• •Develop a Brand Lexicon: Create a list of on-brand words and phrases (and perhaps words to avoid) to ensure consistency across all writers and platforms. For example: "yeehaw," "howdy," "wild spirit," "free soul," "trailblazer," vs. more generic fashion terms.

Social Perception

Customers seem to connect with the Western/Boho aesthetic. The brand is perceived as a source of trendy and unique Western-inspired items. There's an appreciation for the small business feel, especially highlighted by their "small town Iowa" origin and personal interaction style on TikTok.

Copy Examples

• •Headline for New Arrivals: Unleash Your Inner Outlaw. Shop New Arrivals & Blaze Your Own Trail.
• •Instagram Caption for an Outfit Post: Dare to be different. Our latest collection is for the souls who write their own rules and wear their freedom. ✨ #WesternBanditBoutique #BohoRebel #StandOutStyle
• •Website 'About Us' Snippet: More than just fashion, it's a statement. The Western Bandit Boutique is for the fiercely individual, the boldly adventurous, and the unapologetically you. Join our tribe of trailblazers.
• •Email Subject Line for a Sale: Rebel Yell! ⚡️ Snag Your Favorite Bandit Styles Before They Vanish.
• •Product Description for a Graphic Tee: Speak your truth without saying a word. This [Product Name] tee isn't just soft, it's a symbol of your untamed spirit. Ready to make some noise? #GraphicTee #WesternEdge #BoldAndFree