Your Brand Voice

    Brand Voice Analysis

    Analysis Details

    Brand:thewelcomedoormat.myshopify.com
    Language:en

    Brand Tone

    Welcoming, quirky, humorous, down-to-earth, and personal.

    Brand Values

    • Quality and Craftsmanship
    • Personalization and Uniqueness
    • Customer Focus and Approachability
    • Australian Made/Owned
    • Natural Products
    • Joy and Warmth

    Best Practices

    • Acknowledge the natural imperfections of coir as a charming feature, not a flaw.
    • Ensure the copy always ties back to creating a positive and inviting entrance.
    • Highlight the Australian-made aspect and the craftsmanship involved.
    • Emphasize the personalization and uniqueness offered through custom designs.
    • Maintain a customer-focused and approachable tone, encouraging interaction.

    Social Perception

    The brand is perceived as authentic, trustworthy, and a go-to for unique, personalized gifts and home décor items that add a personal touch.

    Copy Examples

    • Welcome guests with a smile!
    • Explore our collections or create your masterpiece!
    • Hand-painted with high-quality UV-protected paint by talented artisans.
    • Create a welcoming and often amusing entrance to your home.
    • Our doormats are hand-painted in Australia.

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