Tono de Marca

Educational & Informative, Community-Oriented & Welcoming, Purpose-Driven & Supportive, Respectful & Proud, Helpful & Professional

Valores de Marca

• •Heritage & Tradition
• •Education & Understanding
• •Community & Connection
• •Support & Philanthropy
• •Quality & Artistry
• •Inclusivity & Welcome
• •Resilience & Advocacy

Mejores Prácticas

• •Always Connect to Mission: Every piece of copy, where appropriate, should subtly or overtly remind the audience that their engagement or purchase supports the broader educational and cultural mission of the Weitzman National Museum of American Jewish History.
• •Educate Gently: Weave in educational snippets about the cultural significance of products, Jewish traditions, or historical context. This reinforces the store's connection to the museum and adds value beyond the product itself.
• •Use Inclusive and Welcoming Language: While celebrating Jewish heritage, ensure the language invites people of all backgrounds to learn and appreciate, reflecting the museum's goal to inspire a greater appreciation for diversity.
• •Highlight Artistry and Uniqueness: Emphasize the curated nature of the collection, the craftsmanship of items, and the stories of the artists, particularly Jewish creators. This elevates the products beyond mere merchandise.
• •Maintain a Tone of Respect and Pride: All communications should reflect a deep respect for Jewish history, culture, and tradition, while also conveying a sense of pride in the American Jewish experience and its contributions.

Percepción Social

Respected Cultural Institution, Source of Unique & Meaningful Gifts, Supportive of a Cause, Educational Resource, Good Customer Service, Community-Focused

Ejemplos de Copy

• •Headline: More Than a Gift. A Legacy. Body: "Discover unique Judaica and inspired treasures at The Weitzman Museum Store. Each piece tells a story, and every purchase helps preserve the vibrant history of Jewish life in America. Shop with purpose, celebrate your heritage." Call to Action: Explore the Collection.
• •Headline: Celebrate Tradition, Inspire Future Generations. Body: "From handcrafted menorahs to insightful books on American Jewish history, find meaningful items that connect your family to a rich heritage. Your support helps us educate and share these vital stories with the world." Call to Action: Find Your Connection.
• •Headline: Curated with Care, Steeped in History. Body: "The Weitzman Museum Store offers a thoughtful selection of items from talented Jewish artists and makers. Bring home a piece of art that resonates with tradition and supports our mission to inspire all backgrounds." Call to Action: Shop Art & Artifacts.
• •Headline: Educate. Illuminate. Celebrate. Body: "Every item in our store is a conversation starter, a link to the past, and a beacon for the future. Support the Weitzman National Museum of American Jewish History and help us share the diverse tapestry of the American Jewish experience." Call to Action: Support Our Mission.
• •Headline: Gifts That Give Back. Meaningfully. Body: "Looking for a special gift? Choose from our wide array of beautiful Judaica, books, and unique finds. 100% of our store's net proceeds fund the Weitzman Museum's vital cultural and educational work." Call to Action: Discover Thoughtful Gifts.