Tono de Marca

charming, nostalgic, quality-focused, welcoming, descriptive, friendly, and approachable

Valores de Marca

• •Quality and Craftsmanship
• •Nostalgia and Magic
• •Customer Satisfaction
• •Affordability

Mejores Prácticas

• •Lead with Nostalgia: Always connect the scents to memories and emotions. Use evocative language that transports the customer to a specific time or place.
• •Emphasize Handcrafted Quality: Consistently mention that the products are "hand-poured" and made with "high-quality ingredients." This reinforces the brand's core value of craftsmanship.
• •Use Sensory Language: Go beyond just naming the scent. Describe what the fragrance feels like. Use words like "cozy," "refreshing," "magical," "sweet," and "vibrant" to paint a vivid picture.
• •Maintain a Friendly and Approachable Voice: Write as if you are sharing a wonderful secret with a friend. Keep the tone warm, welcoming, and passionate about the products.
• •Incorporate Customer Language: Pay attention to the words customers use in their reviews ("adorable," "amazing," "long-lasting"). Weaving these into your copy will resonate with new buyers and show that you listen to your community.

Percepción Social

Overwhelmingly positive; products are described as adorable, amazing, strong, long-lasting, and capable of filling a room. Packaging is lovely, suitable for gifts. Perceived as reliable, with quick delivery and high-quality products fostering loyalty.

Ejemplos de Copy

• •Remember the sweet scent of Main Street in the morning? We’ve bottled that magic. Introducing our 'Boardwalk Bakery' wax melt. Let the nostalgic aroma of vanilla and cinnamon fill your home and take you back to your happiest place.
• •Your home is a story. Let our scents tell it. Hand-poured in North Yorkshire, TheWaxMouse uses only the finest fragrances to create moments of pure bliss. Discover your new favorite chapter.
• •Not all wax melts are created equal. We pour our hearts into every batch, ensuring a long-lasting, highly-scented experience from the first melt to the last. Experience the difference of true craftsmanship.
• •Autumn is calling. Answer it with the cozy embrace of our new Fall Collection. Spiced pumpkin, crisp apple, and bonfire smoke—scents designed to make you want to curl up and stay awhile.
• •Give the gift of magic. Our beautifully packaged wax melts are perfect for the dreamer in your life. Choose from our collection of nostalgic scents and send them on a sensory journey they'll never forget.