Brand Tone

Prestigious, Aspirational, Exclusive and Professional

Brand Values

• •Legacy
• •Excellence
• •Artistry
• •Evolution

Best Practices

• •Lead with Legacy: Always ground the brand in its prestigious history. Mentioning its past as Mas Audio Studios or alluding to its legendary client list builds immediate credibility.
• •Use Aspirational Language: Write copy that connects with the dreams of artists. Frame the studio as a partner in their journey to creating timeless and impactful music.
• •Maintain an Exclusive Tone: The language should always be professional, confident, and sophisticated. Avoid casual slang to uphold the brand's premium positioning.
• •Highlight the Fusion of Past and Future: Balance the studio's rich heritage with its commitment to modern technology and new talent. This shows the brand is relevant and forward-thinking, not just a relic of the past.
• •Focus on "Why," Not Just "What": Instead of just listing equipment, explain *why* it matters. Connect the technology and the space to the ultimate goal: creating unforgettable music that stands the test of time.

Social Perception

Elite and Inaccessible to the Mainstream. A Mark of Success. Trusted and Proven.

Copy Examples

• •Home of Legends. Future of Music. The Wave Studios.
• •The Wave Studios: Where Your Sound Becomes Legacy.
• •Some studios have great equipment. Others have a history. The Wave Studios has both. Formerly the legendary Mas Audio, our space has captured the sound for music's most iconic voices. Now, it’s ready to capture yours. The legacy continues.
• •History was made here once again. Honored to have had [Artist Name] at The Wave Studios, crafting their next release inside the same walls that produced legends. This is sound with a soul. #TheWaveStudios #MusicLegacy
• •The proven environment for your next Platinum artist.